Thriving in 2021 by Being Relevant
A challenging and strange year has come to a close, and I am curious. Did you use this time to slow down, reflect, and start developing plans and resolutions for the new year? During a meetup with a former colleague, she shared that the craziness of 2020 had forced her into a constant cycle of […]
Health and Wellness Apps in Asia
Health and wellness apps are not new in Asia. However, these apps have grown tremendously in popularity, especially in the last few months when COVID-19 has gotten many of us to be more conscious about health and wellness than ever before. High smartphone penetration, coupled with an upsurge in government initiatives in the mobile health […]
2021 Predictions: Tech-Led Market Research Becomes Core to Businesses
2020 will be remembered as one of the most unparalleled and unpredictable years the global economy has ever witnessed. While the COVID-19 pandemic continues to create disruption across the board, businesses in every sector have been forced to adapt to ever-changing and growing challenges. As businesses continue to navigate these turbulent times and plan for […]
Consumer Media Platform Preferences in 2020: Indian and Singaporean Consumers
The year 2020 has been an anomaly in all senses. This also applies to people’s interactions with various media platforms, both digital and traditional. The fact that a large section of the global population is spending a lot more time indoors compared to before the pandemic has most likely had an impact on how we […]
Customer retention strategies for online service providers: Understanding how value perceptions have changed
Online service providers have enjoyed a boom in sales this year. Consumers have either increased their consumption or been forced to try services ranging from media streaming and online subscriptions to food delivery apps. As we gradually return to ‘normalcy’, many companies are wondering: Which services will consumers continue to subscribe to, and which will […]
International Schooling in a Post COVID-19 World
As Pfizer and Moderna announce COVID-19 vaccines with 90% efficacy, we might at last be able to think about a real ‘Post Covid-19’ world. World economies have been battered, and we will be dealing with the effects for many years to come. The international school market has been hit in several ways. Schools in Singapore […]