Decision behavior experts SKIM has launched their latest innovation, Unspoken™, a new technology that blends implicit research techniques with an engaging mobile interface. Mobile devices are everywhere, and changing everything. Nowadays, people simply swipe or tap their screen to share their opinions with the world. Measuring purely rational processes is no longer good enough. Instead, bridging rational and emotional drivers is key to accurately predicting how consumers behave and decide. By combining intuitive mobile techniques with psychological theory and advanced modeling, this mobile-only implicit application opens the door to a new generation of research solutions. Watch the video below to find out how it works!