South Korean agency BPU International has launched a US version of its SaaS election analytics product ZimGo Polling, described as the first ’emotion AI’ election analytics and forecasting service for US campaigns. This is the first election analytics AI cloud-computing tool utilizing the hyper-accurate, patent-pending Artificial Emotional Intelligence (AEI) ZimGo engine. ZimGo Polling promises to reduce the growing “margin of error” rampant among legacy polling services, along with lowering human bias common to past survey methods.
“In today’s connected world, data analytics must get smarter and faster to serve the real-time demands of election campaigning,” states Oh, Sanggyoon, CEO for BPU Holdings, creator of ZimGo. “Next generation artificial intelligence must assess human emotional sentiment. People vote on emotion. ZimGo Polling gains insights into how people feel about issues, thereby enabling a virtual 24/7 town hall meeting with citizens.”
ZimGo Polling delivers accurate, actionable citizen sentiment as the cornerstone of successful campaigning. In the most recent South Korean presidential election, the Korean version proved more accurate than six other polling services, including Gallup and CBS Realmeter. The U.S. version is now tracking elections using demographics and geography in national U.S. campaigns.
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