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Opinion pieces across a range of subjects that have an impact on the research / consumer insight industry.

What is an insight?

It’s widely agreed in the market research industry that just asking people their opinions isn’t enough to provide insight. I could give you a list of reasons why this will only result in top-level, conscious feedback – we post-rationalise, lie to ourselves, aren’t conscious of […]

Have We Gone Too Far with Storytelling?

Storytelling in market research has been a hot topic for the last decade and continues to be widely debated. Most narratives focus around redefining the work we do (e.g. inspiring or in citing action), making sure our work has impact by framing around the key […]

Market Research in a ‘Post-Truth World’

The election of Donald Trump as the 45th President of the United States has broken the rulebook of politics, and many are claiming that the media holds some responsibility for this upset in American politics. We have seen a lot of talk recently of ‘false […]

Is Donald Trump a branding guru and should market research follow his lead?

Arguably, the one thing that Donald Trump has shown us all is the importance of being different and distinctive from your competitors. In a recent article on hbr.org, Roger Martin argues that Trump didn’t win because of a bad Clinton strategy, celebrity obsession or Russian […]

The Commercial Realities of Brexit

Based on the number of articles we have published on the subject, Asia Research might seem a bit obsessed with Brexit, particularly not being in either the UK or Europe.  But from a trade, financial, and political point of view, Brexit has implications far beyond […]

How to Avoid Mrexit

The result of the recent referendum in the UK on membership of the European Union (EU) was a big shock for many, including opinion poll companies. Unfortunately, these companies had been providing remarkably similar forecasts for the last several months as the poll became closer, […]

What will Brexit mean for emerging markets?

The ‘unexpected’ Brexit vote brought renewed volatility to global financial markets, with Asia being no exception. In addition to equities, currencies in Asia also took a hit as a result of the rising US dollar. However, despite the chaos in the immediate aftermath of the […]

The Psychology of Brexit

Brexit was a significant single external event which will impact us all but to differing degrees. It is interesting both for its economic and political implications, but also for the way people have behaved. Emotions direct consumer behaviour and as such it might be worth […]

How to design Cost-Effective, Powerful Market Research – Part 2

Questionnaire Design. Part 1 of this series discussed Sampling, including developing the objectives for your research. Now that you have your sampling determined, here comes the fun part – writing the survey instrument or questionnaire. As with sampling, today’s DIY solutions make the survey writing […]

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