I recently came across a new term which makes complete sense. ‘Quantification bias’ is the mistaken belief that those things that can be measured are more important than the immeasurable. It is becoming an epidemic in the world of marketing and advertising with the growing […]
It’s widely agreed in the market research industry that just asking people their opinions isn’t enough to provide insight. I could give you a list of reasons why this will only result in top-level, conscious feedback – we post-rationalise, lie to ourselves, aren’t conscious of […]
Storytelling in market research has been a hot topic for the last decade and continues to be widely debated. Most narratives focus around redefining the work we do (e.g. inspiring or in citing action), making sure our work has impact by framing around the key […]
The election of Donald Trump as the 45th President of the United States has broken the rulebook of politics, and many are claiming that the media holds some responsibility for this upset in American politics. We have seen a lot of talk recently of ‘false […]
Arguably, the one thing that Donald Trump has shown us all is the importance of being different and distinctive from your competitors. In a recent article on hbr.org, Roger Martin argues that Trump didn’t win because of a bad Clinton strategy, celebrity obsession or Russian […]
Based on the number of articles we have published on the subject, Asia Research might seem a bit obsessed with Brexit, particularly not being in either the UK or Europe. But from a trade, financial, and political point of view, Brexit has implications far beyond […]
The final result is in and already the vultures are circling over the record of the pollsters in the US election. Is this another nail in the coffin of opinion polls, another Brexit moment or something more profound? I believe there are three important lessons […]
The result of the recent referendum in the UK on membership of the European Union (EU) was a big shock for many, including opinion poll companies. Unfortunately, these companies had been providing remarkably similar forecasts for the last several months as the poll became closer, […]
The ‘unexpected’ Brexit vote brought renewed volatility to global financial markets, with Asia being no exception. In addition to equities, currencies in Asia also took a hit as a result of the rising US dollar. However, despite the chaos in the immediate aftermath of the […]
Brexit was a significant single external event which will impact us all but to differing degrees. It is interesting both for its economic and political implications, but also for the way people have behaved. Emotions direct consumer behaviour and as such it might be worth […]
