I’ve been to a lot of market research conferences in my time. Regular conference attendees like me are used to those general questions you get asked over mid-morning coffee. You can almost answer them without thinking. It’s not all about cost However, at a recent […]
As part of the Asia Research magazine’s Staff Satisfaction Survey, TapestryWorks used the StoryWorks® Emotional Profiling tool to capture the feelings of staff through a simple card selection test. Emotional Profiling is based on 12 motivational categories that encapsulate the most fundamental human goals: courage, […]
The term voice of the customer (VOC) has traditionally been interpreted as being analogous with or part of the domain of marketing research (MR). With the advent of customer experience (CX) and enterprise feedback management technology (EFM), many companies are rethinking VOC, often assigning it […]
Seasoned research experts know that bias can find its way into any research program – it’s naïve to think that any research could be 100 percent free from it. But when does bias become a problem? And how do we identify and control the sources […]
A recent article in the Asia Research quarterly reports a fall in optimism for the opportunities market research has to offer. “Most pessimistic are researchers working in one of the big 4 global firms” – it reports. In my opinion, this change of fortune for […]
Over the last year, TapestryWorks has been helping many clients decode the complexity of human behaviour to optimise marketing plans, brainstorm behavioural promotional campaigns, audit in-store execution, and understand shopper behaviour. We’ve worked across many different categories, and one of the most common questions is […]
The recent referendum held to determine whether Scotland should become a separate country from the United Kingdom returned a decisive “No” vote. With a record turnout of 85% of the electorate, 45% voted to become a separate country, while 55% voted to stay part of […]
By the time you read this article, the 2014 Asia Research stakeholder survey will have been run, won, dissected, and reported. As this is the third such survey, we should be able to note any trends and recurring themes. Has the more positive client sentiment, […]
After years of exceptional growth, a slowdown in luxury retail spending in Asia has been reported recently, in “Rich Pickings”, a report on the Asian luxury goods market by the Economist Intelligence Unit (EIU). The report and many other media outlets stated that this can […]
In theory, market research firms should be good investments. With the exception of the unusual shock of the Global Financial Crisis and its immediate aftermath, the industry has seen consistent growth over the decades. More importantly, there continues to be remarkable growth in emerging markets […]
