Opinion pieces across a range of subjects that have an impact on the research / consumer insight industry.


In my short span of seven years of doing fieldwork and data collection in market research, the rate of change in the industry has been astonishing. Much of it is due to the rapid changes and improvements in technology. For instance, when I first started […]

How to design Cost-Effective, Powerful Market Research – Part 1

Sampling. Market research isn’t just for large enterprises anymore. The advent of do-it-yourself (DIY) online tools has revolutionized market research and made it available to businesses of all sizes. With the digital age comes the ability to conduct research quickly and much less expensively than […]

How Much Does Market Research Software Cost?

I’ve been to a lot of market research conferences in my time. Regular conference attendees like me are used to those general questions you get asked over mid-morning coffee. You can almost answer them without thinking. It’s not all about cost However, at a recent […]

How Does it Feel to Be a Market Researcher in Asia?

As part of the Asia Research magazine’s Staff Satisfaction Survey, TapestryWorks used the StoryWorks® Emotional Profiling tool to capture the feelings of staff through a simple card selection test. Emotional Profiling is based on 12 motivational categories that encapsulate the most fundamental human goals: courage, […]

Updating the definition of the voice of the customer

The term voice of the customer (VOC) has traditionally been interpreted as being analogous with or part of the domain of marketing research (MR). With the advent of customer experience (CX) and enterprise feedback management technology (EFM), many companies are rethinking VOC, often assigning it […]

9 types of research bias and how to avoid them

Seasoned research experts know that bias can find its way into any research program – it’s naïve to think that any research could be 100 percent free from it. But when does bias become a problem? And how do we identify and control the sources […]

Enabling a Bright New Future for Market Research

A recent article in the Asia Research quarterly reports a fall in optimism for the opportunities market research has to offer. “Most pessimistic are researchers working in one of the big 4 global firms” – it reports. In my opinion, this change of fortune for […]

Market Research Buyers and SNAPP Decisions

Over the last year, TapestryWorks has been helping many clients decode the complexity of human behaviour to optimise marketing plans, brainstorm behavioural promotional campaigns, audit in-store execution, and understand shopper behaviour. We’ve worked across many different categories, and one of the most common questions is […]

Stakeholders Surveys: Follow-on from the 2013 survey

By the time you read this article, the 2014 Asia Research stakeholder survey will have been run, won, dissected, and reported. As this is the third such survey, we should be able to note any trends and recurring themes. Has the more positive client sentiment, […]