Comment

Opinion pieces across a range of subjects that have an impact on the research / consumer insight industry.

The Changing Requirements of Chinese Market Research Clients

Since first initiating an on-the-ground presence within China in 1996, we at B2B International have witnessed a very clear transition in terms of the requirements of clients for research into the Chinese market. Furthermore, we believe that these changes have not ceased and are continuing […]

Our Pick of the Papers from ESOMAR Asia Pacific 2013

What’s better than street food in Ho Chi Minh? ESOMAR’s Asia conference (well, nearly). Overall, it is a conference with a fantastic spirit. I enjoyed presenting our paper Brands Without Borders (read the summary here, or get the whole paper here), which I wrote with my American counterpart, Philip McNaughton. […]

How Smart Ideas Deliver Inspiration

Many innovations that are seen in modern days came from people who simply had a great business idea and were passionate about it. From such a small beginning, entire industries have been created or transformed. Although many innovations come from the R&D departments, it’s in […]

Do You Know The Future Of Your Brand?

Predicting tomorrow: The holy grail of market research is the ability to predict future behaviour. And more than often, we rely on measuring current behaviour to be able to predict the future. But even the “current” behaviour is actually “past” by the time the results […]

Can Market Research Get Beyond Questions?

The future of questions Everyone likes to make predictions as one year closes and another begins with fresh hopes, although fewer go back to check what they said previously (with some notable exceptions). Rather than make predictions, most of which are guaranteed not to happen, […]

“Less is More” – the new meaning of research

On-line research is no longer the cheap and fast alternative to conventional data collection, but is now defining how to research consumers.   By Piers Lee – Senior Consultant & Managing Director of BDRC Asia The Asia Research annual review of the on-line research business is […]

Brand Destruction – the Unstated Message

By: Andrew Wood, Asia Talent It is sad and amazing to observe the damage done to a company’s brand, built over time, effort and often significant financial investment, by the lack of effective and considered communication with potential employees. Irrespective of the size of the […]

The Truth About Brand Research

By Neil Gains, Tapestry Works (neil@tapestryworks.asia) The secret of great marketing is to make your brand easy to buy.  Making brands easy to buy means building mental availability (through building salient mental connections) and physical availability (breadth and depth of distribution).   Sadly, many marketers […]

CEOs think marketers lack credibility

73 per cent of CEOs think marketers “lack business credibility” and are not the business growth generators they should be, according to damning research by the Fournaise Marketing Group. Fournaise says CEOs and marketers aren’t getting along. The world’s business leaders say their marketing departments […]