Opinion pieces across a range of subjects that have an impact on the research / consumer insight industry.

The validity of opinions and the reality of behaviour

Will mainstream market research need to rethink its business models and focus over the coming years?  The Asia Research client survey provides some superficially predictable comments on the needs of clients in a changing business environment, but hidden below the surface of the spontaneous feedback […]

Market Research Needs More Than Research Skills

By Neil Gains, Tapestry Works: The New Year brought a wide range of predictions for the future of market research, mixing positive and negative sentiments about the industry.  The majority of the predictions were consistent in seeing a future where market researchers would need […]

Hammering Home Some Points

By Phil Hearn, CEO of MRDC Thailand The day after I left my childhood home and moved into an apartment, my father appeared at the door with a shopping bag full of tinned food and an old bag containing a hammer, a saw and some […]

The 10 Essential Points to Engage Online Respondents

  Online surveys continue to grow in popularity across Asia as more researchers uncover the benefits of such a medium.  Interactive or Flash® based surveys have been proven to improve respondent’s feedback. Ever since 1999, GMI (Global Market Insite, Inc.) has been amongst the pioneer […]

Will on-line make us better researchers?

By Piers Lee, Managing Director of Kadence International Pte Ltd and President of the Market Research Society of Singapore Asia Research completed its 3rd annual review of the on-line research business in Asia.  Such ‘reviews’ are in reality a window into the on-line research business […]

The Market Research Industry in Malaysia

For a comparatively small market of around 28 million, Malaysia keeps us researchers busy, due to its great cultural and linguistic diversity.  There are four broad race / language segments that can display distinctly different behaviour and attitudes and each of these needs to be […]

The Expat Conundrum

By Andrew Wood, Senior Consultant, Asia Talent With so much talk about the Eurozone Crisis and the threat of a double dip recession in the US, the global research industry is looking more to Asia for growth and for new investment opportunities.  As seen in […]

Holy Grail or Pandora’s Box?

By Neil Gains, Tapestry Works There is a lot of misunderstanding and confusion about insight, not least from the market research industry itself.  Clients continue to demand more, and agencies continue to deliver poorly, according to the latest Asia Research client survey. Stan Sthanunathan, in […]

Asian Brands

By Dr Paul Temporal All businesses are subject to change that puts a premium on the ability to survive. Coca-Cola, Colgate, Kellogg’s and other top brands of the 1920s have maintained their industry leadership in many disparate and changing markets, despite changes of management over […]