Will mainstream market research need to rethink its business models and focus over the coming years? The Asia Research client survey provides some superficially predictable comments on the needs of clients in a changing business environment, but hidden below the surface of the spontaneous feedback […]
By Neil Gains, Tapestry Works: neil@tapestryworks.asia The New Year brought a wide range of predictions for the future of market research, mixing positive and negative sentiments about the industry. The majority of the predictions were consistent in seeing a future where market researchers would need […]
By Phil Hearn, CEO of MRDC Thailand The day after I left my childhood home and moved into an apartment, my father appeared at the door with a shopping bag full of tinned food and an old bag containing a hammer, a saw and some […]
Online surveys continue to grow in popularity across Asia as more researchers uncover the benefits of such a medium. Interactive or Flash® based surveys have been proven to improve respondent’s feedback. Ever since 1999, GMI (Global Market Insite, Inc.) has been amongst the pioneer […]
The state of ‘oversupply’ that some agencies complain about in Asia has inevitably resulted in some commoditization of market research. However, ‘commoditization’ could actually be a desirable outcome for the industry – a commodity (like gold) is by definition a product where customers pay a […]
By Piers Lee, Managing Director of Kadence International Pte Ltd and President of the Market Research Society of Singapore Asia Research completed its 3rd annual review of the on-line research business in Asia. Such ‘reviews’ are in reality a window into the on-line research business […]
For a comparatively small market of around 28 million, Malaysia keeps us researchers busy, due to its great cultural and linguistic diversity. There are four broad race / language segments that can display distinctly different behaviour and attitudes and each of these needs to be […]
By Andrew Wood, Senior Consultant, Asia Talent With so much talk about the Eurozone Crisis and the threat of a double dip recession in the US, the global research industry is looking more to Asia for growth and for new investment opportunities. As seen in […]
By Neil Gains, Tapestry Works There is a lot of misunderstanding and confusion about insight, not least from the market research industry itself. Clients continue to demand more, and agencies continue to deliver poorly, according to the latest Asia Research client survey. Stan Sthanunathan, in […]
By Dr Paul Temporal All businesses are subject to change that puts a premium on the ability to survive. Coca-Cola, Colgate, Kellogg’s and other top brands of the 1920s have maintained their industry leadership in many disparate and changing markets, despite changes of management over […]
