The state of ‘oversupply’ that some agencies complain about in Asia has inevitably resulted in some commoditization of market research. However, ‘commoditization’ could actually be a desirable outcome for the industry – a commodity (like gold) is by definition a product where customers pay a […]
By Piers Lee, Managing Director of Kadence International Pte Ltd and President of the Market Research Society of Singapore Asia Research completed its 3rd annual review of the on-line research business in Asia. Such ‘reviews’ are in reality a window into the on-line research business […]
For a comparatively small market of around 28 million, Malaysia keeps us researchers busy, due to its great cultural and linguistic diversity. There are four broad race / language segments that can display distinctly different behaviour and attitudes and each of these needs to be […]
By Andrew Wood, Senior Consultant, Asia Talent With so much talk about the Eurozone Crisis and the threat of a double dip recession in the US, the global research industry is looking more to Asia for growth and for new investment opportunities. As seen in […]
By Neil Gains, Tapestry Works There is a lot of misunderstanding and confusion about insight, not least from the market research industry itself. Clients continue to demand more, and agencies continue to deliver poorly, according to the latest Asia Research client survey. Stan Sthanunathan, in […]
By Dr Paul Temporal All businesses are subject to change that puts a premium on the ability to survive. Coca-Cola, Colgate, Kellogg’s and other top brands of the 1920s have maintained their industry leadership in many disparate and changing markets, despite changes of management over […]
As with most industries, innovation is the route to tomorrow’s profitable revenue. As Professor Gary Hamel, leading strategy guru, points out: by the time an organization has wrung 5% of efficiency out of the current business concept, someone else would have already changed the rules […]
By Kieron Mathews, Global Head of Research at Kadence The role of the market researcher is to assist a company in achieving a competitive advantage by generating and sharing market knowledge. This was traditionally accomplished through the production of data which outlined the basic mechanics […]
