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Opinion pieces across a range of subjects that have an impact on the research / consumer insight industry.

The Product is so Good, No One Understands it!

As with most industries, innovation is the route to tomorrow’s profitable revenue.  As Professor Gary Hamel, leading strategy guru, points out: by the time an organization has wrung 5% of efficiency out of the current business concept, someone else would have already changed the rules […]

The Changing Face of Market Research

By Kieron Mathews, Global Head of Research at Kadence The role of the market researcher is to assist a company in achieving a competitive advantage by generating and sharing market knowledge.  This was traditionally accomplished through the production of data which outlined the basic mechanics […]

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