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Opinion pieces across a range of subjects that have an impact on the research / consumer insight industry.

Asian Brands

By Dr Paul Temporal All businesses are subject to change that puts a premium on the ability to survive. Coca-Cola, Colgate, Kellogg’s and other top brands of the 1920s have maintained their industry leadership in many disparate and changing markets, despite changes of management over […]

The Product is so Good, No One Understands it!

As with most industries, innovation is the route to tomorrow’s profitable revenue.  As Professor Gary Hamel, leading strategy guru, points out: by the time an organization has wrung 5% of efficiency out of the current business concept, someone else would have already changed the rules […]

The Changing Face of Market Research

By Kieron Mathews, Global Head of Research at Kadence The role of the market researcher is to assist a company in achieving a competitive advantage by generating and sharing market knowledge.  This was traditionally accomplished through the production of data which outlined the basic mechanics […]

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