By Dr Paul Temporal All businesses are subject to change that puts a premium on the ability to survive. Coca-Cola, Colgate, Kellogg’s and other top brands of the 1920s have maintained their industry leadership in many disparate and changing markets, despite changes of management over […]
As with most industries, innovation is the route to tomorrow’s profitable revenue. As Professor Gary Hamel, leading strategy guru, points out: by the time an organization has wrung 5% of efficiency out of the current business concept, someone else would have already changed the rules […]
By Kieron Mathews, Global Head of Research at Kadence The role of the market researcher is to assist a company in achieving a competitive advantage by generating and sharing market knowledge. This was traditionally accomplished through the production of data which outlined the basic mechanics […]
