Opinion pieces across a range of subjects that have an impact on the research / consumer insight industry.

Hammering Home Some Points

By Phil Hearn, CEO of MRDC Thailand The day after I left my childhood home and moved into an apartment, my father appeared at the door with a shopping bag full of tinned food and an old bag containing a hammer, a saw and some […]

The 10 Essential Points to Engage Online Respondents

  Online surveys continue to grow in popularity across Asia as more researchers uncover the benefits of such a medium.  Interactive or Flash® based surveys have been proven to improve respondent’s feedback. Ever since 1999, GMI (Global Market Insite, Inc.) has been amongst the pioneer […]

Will on-line make us better researchers?

By Piers Lee, Managing Director of Kadence International Pte Ltd and President of the Market Research Society of Singapore Asia Research completed its 3rd annual review of the on-line research business in Asia.  Such ‘reviews’ are in reality a window into the on-line research business […]

The Market Research Industry in Malaysia

For a comparatively small market of around 28 million, Malaysia keeps us researchers busy, due to its great cultural and linguistic diversity.  There are four broad race / language segments that can display distinctly different behaviour and attitudes and each of these needs to be […]

The Expat Conundrum

By Andrew Wood, Senior Consultant, Asia Talent With so much talk about the Eurozone Crisis and the threat of a double dip recession in the US, the global research industry is looking more to Asia for growth and for new investment opportunities.  As seen in […]

Holy Grail or Pandora’s Box?

By Neil Gains, Tapestry Works There is a lot of misunderstanding and confusion about insight, not least from the market research industry itself.  Clients continue to demand more, and agencies continue to deliver poorly, according to the latest Asia Research client survey. Stan Sthanunathan, in […]

Asian Brands

By Dr Paul Temporal All businesses are subject to change that puts a premium on the ability to survive. Coca-Cola, Colgate, Kellogg’s and other top brands of the 1920s have maintained their industry leadership in many disparate and changing markets, despite changes of management over […]

The Product is so Good, No One Understands it!

As with most industries, innovation is the route to tomorrow’s profitable revenue.  As Professor Gary Hamel, leading strategy guru, points out: by the time an organization has wrung 5% of efficiency out of the current business concept, someone else would have already changed the rules […]

The Changing Face of Market Research

By Kieron Mathews, Global Head of Research at Kadence The role of the market researcher is to assist a company in achieving a competitive advantage by generating and sharing market knowledge.  This was traditionally accomplished through the production of data which outlined the basic mechanics […]

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