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Opinion pieces across a range of subjects that have an impact on the research / consumer insight industry.

Holy Grail or Pandora’s Box?

By Neil Gains, Tapestry Works There is a lot of misunderstanding and confusion about insight, not least from the market research industry itself.  Clients continue to demand more, and agencies continue to deliver poorly, according to the latest Asia Research client survey. Stan Sthanunathan, in […]

Asian Brands

By Dr Paul Temporal All businesses are subject to change that puts a premium on the ability to survive. Coca-Cola, Colgate, Kellogg’s and other top brands of the 1920s have maintained their industry leadership in many disparate and changing markets, despite changes of management over […]

The Product is so Good, No One Understands it!

As with most industries, innovation is the route to tomorrow’s profitable revenue.  As Professor Gary Hamel, leading strategy guru, points out: by the time an organization has wrung 5% of efficiency out of the current business concept, someone else would have already changed the rules […]

The Changing Face of Market Research

By Kieron Mathews, Global Head of Research at Kadence The role of the market researcher is to assist a company in achieving a competitive advantage by generating and sharing market knowledge.  This was traditionally accomplished through the production of data which outlined the basic mechanics […]

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