How to build and retain trust in uncertain times

Brand trust: Unanimously agreed as being the single most important metric in the brand health value chain, and also the one that is hardest to attain. With the disruption that Covid-19 has caused worldwide, it is not surprising to see brands struggling with this measure […]

Health and Wellness Apps in Asia

Health and wellness apps are not new in Asia. However, these apps have grown tremendously in popularity, especially in the last few months when COVID-19 has gotten many of us to be more conscious about health and wellness than ever before. High smartphone penetration, coupled […]

International Schooling in a Post COVID-19 World

As Pfizer and Moderna announce COVID-19 vaccines with 90% efficacy, we might at last be able to think about a real ‘Post Covid-19’ world. World economies have been battered, and we will be dealing with the effects for many years to come. The international school […]

Voting US

US election brings polling accuracy into question again

Voting US

Most of the opinion pollsters in the US can claim that they were right in predicting a Biden win in the recent US elections. But perhaps only one pollster emerged from the election with any credibility. While the Trafalgar Group incorrectly predicted a Trump win, […]

2020: Asia Research Stakeholder Survey

In August 2020, Asia Research undertook its 2020 Stakeholder Survey, with the objectives of assessing the impact of COVID-19 on the market research industry in Asia and how the industry might recover in the next year. A total of 190 surveys were conducted, including clients, […]

Research in Asia in a Post-COVID-19 World

Aggregating the findings from a range of webinars and interviews with experts in the industry, Asia Research Media reports on how the research industry in Asia is likely to change in a post-COVID-19 world. We reference insights from our partner publication Greenbook, ESOMAR, and interviews […]

The Economic Fallout of COVID-19 in Singapore

What can we expect? The stated actions from consumers, e.g. via survey research, are not always deemed reliable. But the COVID-19 lockdown has given people plenty of time to think, so System 2 thinking can be a fair indicator of intended actions, particularly regarding more […]

Recovery Through Optimism

How consumer and business morale can help build economic recovery Most economies go through periodic downturns, and the road to recovery is partly built upon improving consumer and business confidence and optimism. Asia has benefitted from quick recoveries from crises in the past – e.g. […]