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Voting US

US election brings polling accuracy into question again

Voting US

Most of the opinion pollsters in the US can claim that they were right in predicting a Biden win in the recent US elections. But perhaps only one pollster emerged from the election with any credibility. While the Trafalgar Group incorrectly predicted a Trump win, […]

2020: Asia Research Stakeholder Survey

In August 2020, Asia Research undertook its 2020 Stakeholder Survey, with the objectives of assessing the impact of COVID-19 on the market research industry in Asia and how the industry might recover in the next year. A total of 190 surveys were conducted, including clients, […]

Research in Asia in a Post-COVID-19 World

Aggregating the findings from a range of webinars and interviews with experts in the industry, Asia Research Media reports on how the research industry in Asia is likely to change in a post-COVID-19 world. We reference insights from our partner publication Greenbook, ESOMAR, and interviews […]

The Economic Fallout of COVID-19 in Singapore

What can we expect? The stated actions from consumers, e.g. via survey research, are not always deemed reliable. But the COVID-19 lockdown has given people plenty of time to think, so System 2 thinking can be a fair indicator of intended actions, particularly regarding more […]

Recovery Through Optimism

How consumer and business morale can help build economic recovery Most economies go through periodic downturns, and the road to recovery is partly built upon improving consumer and business confidence and optimism. Asia has benefitted from quick recoveries from crises in the past – e.g. […]

Optimise Your E-Commerce Strategies for Disrupted Consumer Behaviour

A massive acceleration in online activity has been one of the most obvious changes to consumer behaviour during the COVID-19 crisis. Whether or not consumers revert to old habits and choices will depend on whether the new experience is a good one or not. With […]

Does Gender Matter in Start-Up Investing?

As with almost everything, the COVID-19 pandemic is expected to dramatically alter the start-up landscape globally. On the one hand, the massive lay-offs will push some skilled people towards entrepreneurship; on the other hand, start-up funding has been hit hard – for example, Series A+ […]

Impact of COVID-19 on Remote Working

COVID-19 has brought about an unprecedented change across the world. As the world went into lockdown across continents, offices were forced to pull down their shutters and employees had to stay at home. Employers had to improvise quickly or risk losing their businesses. What was […]

Supply-Side Changes

How suppliers and types of research will evolve in a post-COVID-19 world The third article in our series about how COVID-19 will change the market research industry in Asia looks at the implications of the demand-side changes for the supply side of the industry. This […]