A massive acceleration in online activity has been one of the most obvious changes to consumer behaviour during the COVID-19 crisis. Whether or not consumers revert to old habits and choices will depend on whether the new experience is a good one or not. With […]
As with almost everything, the COVID-19 pandemic is expected to dramatically alter the start-up landscape globally. On the one hand, the massive lay-offs will push some skilled people towards entrepreneurship; on the other hand, start-up funding has been hit hard – for example, Series A+ […]
COVID-19 has brought about an unprecedented change across the world. As the world went into lockdown across continents, offices were forced to pull down their shutters and employees had to stay at home. Employers had to improvise quickly or risk losing their businesses. What was […]
I think we are all in agreement that the COVID-19 pandemic is a crisis like no other. The lockdown, the confinement at home, and the continual tracing are things that most people today have never experienced. The major issue now facing brands is how consumer […]
How suppliers and types of research will evolve in a post-COVID-19 world The third article in our series about how COVID-19 will change the market research industry in Asia looks at the implications of the demand-side changes for the supply side of the industry. This […]
How buyers and the buying of research will evolve in a post-COVID-19 world Many agencies agree that COVID-19 represents such an upheaval to markets that it will prompt a complete rethinking of corporate strategy, and implicitly this should provide opportunities for market research companies during […]
Aggregating the findings from a range of webinars and interviews with experts in the industry, Asia Research Media reports on how the research industry in Asia is likely to change in a post-COVID-19 world. We reference insights from our partner publication GreenBook, ESOMAR, and interviews […]
Asia has dominated the gaming industry for many years, with China leading the region. It was reported that, in 2019, China had the highest gaming revenue in the world, at over USD35 billion. Mobile phones have become ubiquitous around the world, and Asia is no […]
In today’s crowded online marketplace, we all face the same challenge: how do we attract and convert shoppers? While increased media spend is an almost guaranteed way to attract more people to an online platform, getting them to actually buy is a whole different ball […]
BDRC presented a paper that addressed the tricky issue of how brands today should acquire new customers when so many of the traditional channels to customer activation have been closed. For example, telesales has traditionally been used by financial services companies to find new wealth […]
