The SME Series from BVA BDRC Interview with Alexia Sichere & Maelle Pochat, founders of the consumer product review site Try & Review In 2016, two French entrepreneurs in Singapore decided to set up a product review site where consumers could share their thoughts and […]
‘Third Culture Kids’ are a growing segment of the Asian market – so how does this impact the choice of schooling? Firstly, how are we defining Third Culture Kids (TCKs)? There are several definitions, but TCKs are generally assumed to be children raised in a […]
The Annual Stakeholder Survey that was recently conducted by Asia Research shows that research/consumer insight is gaining status in client organisations. However, data is now so widely used within organisations that it is becoming commoditised – the traditional client/agency relationship is being undermined, and ‘insight’ […]
The Asia Research Annual Review of the Research & Survey Technology Business The organisations that market research agencies have partnered with for so long, the ‘online panel providers’, are evolving into more sophisticated tech companies. So, we no longer use the term ‘panel companies’, but […]
Even in the good times, we often hear clients saying that they have “budget pressure” or “budgets are being cut”, and many agencies see the market for mainstream research shrinking. To gain more insight into how clients manage and plan their research budgets, and how […]
Corporations are like aeroplanes: they are guided by a dashboard of data. Data supports most decisions and directions, be it financial data or consumer insight. For over 10 years, the Asia Research Magazine has been undertaking an annual survey of market research in Singapore and […]
Often we hear more about how disruptors succeed than how they fail. However, while many new businesses seek to disrupt – i.e. to find ways to do things better than brands already established in the contested space – most new businesses close down within a […]
Generational marketing has become almost a default segmentation for some brand owners. Most of the consumers in the market today are found within the generations born since World War 2 (i.e. after 1945). Names have been given to distinct segments that have emerged over this […]
As marketers and market researchers, we’re constantly trying to understand consumer behaviour so we can better tailor products and services to their needs. Therefore, a thorough understanding of how people make choices is crucial to beating the competition. Although human decision-making behaviour is highly complex […]
