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Market Research in a ‘Post-Truth World’
The election of Donald Trump as the 45th President of the United States has broken the rulebook of politics, and many are claiming that...
Is Donald Trump a branding guru and should market research follow his lead?
Arguably, the one thing that Donald Trump has shown us all is the importance of being different and distinctive from your competitors. In a...
Trends and Predictions for 2017 – Part 4
In the last instalment of our Trends and Predictions series, we look at lifestyle trends that will influence every aspect of our lives.
Best in...
Trends and Predictions for 2017 – Part 3
This week we look at critical HR trends that will impact the Talent industry in 2017
10 HR Trends You Will See In 2017
Forward looking...
Trends and Predictions for 2017 – Part 2
In this instalment, we present tech trends that promise to reshape and transform 2017
Top 10 Strategic Technology Trends for 2017 (Gartner)
Strategic technology trends that...
Trends and Predictions for 2017 – Part 1
Each year, Asia Research puts together trends and predictions for the new year from the world over. In 2017, we present these trends in...
Trumping Certainty and Reason: What can market research learn from the US election?
The final result is in and already the vultures are circling over the record of the pollsters in the US election. Is this another...
How to Avoid Mrexit
The result of the recent referendum in the UK on membership of the European Union (EU) was a big shock for many, including opinion...
The Psychology of Brexit
Brexit was a significant single external event which will impact us all but to differing degrees. It is interesting both for its economic and...
Change
In my short span of seven years of doing fieldwork and data collection in market research, the rate of change in the industry has...
