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The Myths & Realities of Generational Marketing
Generational marketing has become almost a default segmentation for some brand owners. Most of the consumers in the market today are found within the...
What is an insight?
It’s widely agreed in the market research industry that just asking people their opinions isn’t enough to provide insight. I could give you a...
Getting Smart On Data
Asia Research recently concluded its annual review of the online and research technology business in Asia. This review involved conducting interviews with a range...
Singapore’s Top Ten Favourite Brands in 2017
MILO has been ranked as Singapore consumers’ favourite brand, according to the latest brand survey from Superbrands, which was conducted by the research agency...
[Infographic] 5 Reasons the Halal Market is the Next BIG THING
Growing at an estimated annual rate of 20 percent, the Halal Industry is a booming business on a global scale. In fact, the Halal...
Have We Gone Too Far with Storytelling?
Storytelling in market research has been a hot topic for the last decade and continues to be widely debated. Most narratives focus around redefining...
Breaking Habits
Corporations are told that they must “innovate or die”, and so they invest significant amounts in new product development. Market research firms are engaged...
5 Tips for Better Consumer Insights
The term ‘big data’ has been talked about for quite a while. Yes, we live in a data-rich world; companies have built up databases...
AI Chatbot puts Consumer Insights in your pocket
Amazon, Facebook, and Apple already know it: Artificial Intelligence (AI) is here to stay and it will have a huge impact on our lives.
Will...
Calling Full Time on Non-Mobile Research
Researchers have long been obsessed with talking about mobile. Mobile first. Mobile-optimised. Mobile-ready. These days, the discussion about whether and how to mobile-optimise surveys...
