Features

Features

Have We Gone Too Far with Storytelling?

Storytelling in market research has been a hot topic for the last decade and continues to be widely debated. Most narratives focus around redefining...

Breaking Habits

Corporations are told that they must “innovate or die”, and so they invest significant amounts in new product development. Market research firms are engaged...

5 Tips for Better Consumer Insights

The term ‘big data’ has been talked about for quite a while. Yes, we live in a data-rich world; companies have built up databases...

AI Chatbot puts Consumer Insights in your pocket

Amazon, Facebook, and Apple already know it: Artificial Intelligence (AI) is here to stay and it will have a huge impact on our lives.Will...

Calling Full Time on Non-Mobile Research

Researchers have long been obsessed with talking about mobile. Mobile first. Mobile-optimised. Mobile-ready. These days, the discussion about whether and how to mobile-optimise surveys...

Is Predictive Modelling Improved by Looking at Both Desire and Regret?

As marketers and market researchers, we’re constantly trying to understand consumer behaviour so we can better tailor products and services to their needs. Therefore,...

What Employees in Market Research Seek from Their Line Managers

The annual staff satisfaction survey reported in the Q1 edition of Asia Research highlighted the broader needs of market research staff in relation to...

Market Research in a ‘Post-Truth World’

The election of Donald Trump as the 45th President of the United States has broken the rulebook of politics, and many are claiming that...

Is Donald Trump a branding guru and should market research follow his lead?

Arguably, the one thing that Donald Trump has shown us all is the importance of being different and distinctive from your competitors. In a...
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Trends and Predictions for 2017 – Part 4

In the last instalment of our Trends and Predictions series, we look at lifestyle trends that will influence every aspect of our lives. Best in...
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