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Breaking Habits

Corporations are told that they must “innovate or die”, and so they invest significant amounts in new product development. Market research firms are engaged...

5 Tips for Better Consumer Insights

The term ‘big data’ has been talked about for quite a while. Yes, we live in a data-rich world; companies have built up databases...

AI Chatbot puts Consumer Insights in your pocket

Amazon, Facebook, and Apple already know it: Artificial Intelligence (AI) is here to stay and it will have a huge impact on our lives.Will...

Calling Full Time on Non-Mobile Research

Researchers have long been obsessed with talking about mobile. Mobile first. Mobile-optimised. Mobile-ready. These days, the discussion about whether and how to mobile-optimise surveys...

What Employees in Market Research Seek from Their Line Managers

The annual staff satisfaction survey reported in the Q1 edition of Asia Research highlighted the broader needs of market research staff in relation to...

Market Research in a ‘Post-Truth World’

The election of Donald Trump as the 45th President of the United States has broken the rulebook of politics, and many are claiming that...

Is Donald Trump a branding guru and should market research follow his lead?

Arguably, the one thing that Donald Trump has shown us all is the importance of being different and distinctive from your competitors. In a...
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Trends and Predictions for 2017 – Part 4

In the last instalment of our Trends and Predictions series, we look at lifestyle trends that will influence every aspect of our lives. Best in...
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Trends and Predictions for 2017 – Part 3

This week we look at critical HR trends that will impact the Talent industry in 2017 10 HR Trends You Will See In 2017 Forward looking...
TRENDS

Trends and Predictions for 2017 – Part 2

In this instalment, we present tech trends that promise to reshape and transform 2017 Top 10 Strategic Technology Trends for 2017 (Gartner) Strategic technology trends that...
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