An interesting fact to emerge from the Employer Satisfaction Survey published in the previous issue of Asia Research was the standout performance of Millward Brown when respondents assessed the agencies for “Good Training”. Millward Brown is clearly associated with providing good training, which leads to […]
At Asia Talent, we receive a constant trickle of mail from fresh graduates and others considering a career in market research. Invariably, one of the first questions asked is: How do you feel about working in market research? Now, putting aside any bias stemming from […]
Successful innovation companies such as IDEO have long valued diversity in the workplace, and the creative sparks that fly from the interaction among different personalities and perspectives. And recent research on innovation has showed that a climate of constructive criticism is more beneficial than one […]
Kristin Luck was one of the original pioneers of the multimedia online research business – back in 1998 – when she joined ACNielsen to assist in the development of proprietary capabilities for testing full-screen video and other multimedia materials securely online. As a co-founder of […]
One in ten young people have been rejected for a job because of their social media profile. However, two-thirds are not concerned that their use of social media now, may harm their future career prospects and are not deterred from using it. Based on a […]
SME Series, by BDRC Asia Case studies of successful small & medium enterprises and how they have or have not used market research Audrey Quek had some great assets –becoming Miss Singapore in 1999 followed later with the ‘Most Beautiful Mom’ accolade. How do you […]
After market researchers receive their bonuses, some will fulfill their New Year (or Chinese New Year) resolution of ‘finding a new job’. With the research industry in Asia becoming more fragmented and larger agencies losing their market share, many researchers will find themselves chasing jobs […]
Women in Research (WIRe) and Lieberman Research Worldwide, in collaboration with Research-live.com and Decipher, have released the first industry wide study of its kind on “Gender Differences in the Market Research Industry: Compensation and Opportunities.” The data found that disparity still exists between genders in […]
How social media is changing the landscape for recruitment Technology, and specifically the Internet, is impacting all parts of the market research industry. From the Asia Research annual survey of research buyers, we observed more corporations going direct to online panel companies, often cutting out […]
As China’s economic growth continues to outpace the economies of the West, a growing number of foreign companies have looked to establish and expand their China operations. Whereas in the past this typically meant setting up and operating a China-based factory or sourcing office, multinational […]
