Industry Focus

Industry Focus

The push for flexible working in Asia

The newly published 2017 Gender Diversity Report from recruitment expert Hays has revealed that flexible working is highly sought after by employees in Asia....

Research & Results 2017

The Research & Results 2017 show was yet another highly successful event, with close to 180 exhibitors from more than 20 countries. In keeping...

Review: APRC Conference 2017

In September this year, the APRC 2017 Conference was held in Ulaanbaatar, Mongolia. It was a two-day event consisting of presentations, workshops, ‘trend sharing’,...

Does language bias market research? Why pictures are more precise than words

The standard model of market research has relied on language as the main medium for understanding behaviour for more than 100 years. But recent...

Brand Driver Analysis – Uncover What Drives Brand Value in Your Market

Most brands rely on a brand tracker to monitor the health of their brand and competitors over time. While these trackers can lead to...

Talking About Generations

Asia Research held its Q3 Singapore breakfast seminar in September: ‘Talking about Generations’. The seminar focussed mainly on the Millennial generation, but addressed a...

The Asia Research Breakfast Seminar Season

In June and July, Asia Research held two of its signature breakfast seminars in its core markets of Singapore and Indonesia. The seminars continue...

Implicit Mobile Research Can Minimise Response Bias in Asian Markets

Marketers are realising that the rapidly changing digital landscape requires new methods to accurately assess how today’s consumers think and behave. To evoke everyday...

Community Spirit

As seen in the recent Asia Research Buyer Surveys, very few clients across the region have used online communities: around 15% in Singapore and...

State of the Industry Report – Headwinds

Asia Research has recently completed our 2017 research-on-research study in Asia, including the 6th annual Stakeholder Survey among those employed in the market research...
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