Industry Focus

Industry Focus

Have We Gone Too Far with Storytelling?

Storytelling in market research has been a hot topic for the last decade and continues to be widely debated. Most narratives focus around redefining...
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Interview: François Pétavy– eYeka at MRMW 2017

Related session at APAC MRMW 2017: Speeding up the ideation process through crowdsourced intelligence How is crowdsourcing adopted today by the world’s leading brands? ...
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Interview: Dr. Satoshi Tsujimoto– Nielsen at MRMW 2017

Related session at APAC MRMW 2017: Lift creative ROI and win consumers with neuroscience in the age of distraction With the rapid spread and influence...
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Interview: Simon van Duivenvoorde – Wakoopa at MRMW 2017

Related session at APAC MRMW 2017: Online shopping behavior in Asia – Comparing cross-device consumer behavior using passive metering in Japan and Taiwan Combining...
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Interview: Evan Williams – UBER at MRMW APAC 2017

Related session at APAC MRMW 2017: Bits and Atoms – Balancing limitless data with human truths to generate insights Uber as a company is fundamentally...
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Interview: Divya Nagarajan– Givaudan at MRMW 2017

Related session at APAC MRMW 2017: The art of inclusion – Integrating new tools into your traditional research toolbox Ensuring research tools complement and...
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Interview: Deepak Chandran– Fonterra at MRMW 2017

Related session at APAC MRMW 2017 Panel Discussion: Embracing technology to stay relevant in a new era of consumer insights covered the following: Keeping pace...
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Interview: Ruchika Gupta – Borderless Access at MRMW 2017

Related session at APAC MRMW 2017: Path of discovery – Unravelling consumer decision making in the digital world Making surveys popular amongst customers through innovative...

WHAT Conference

The first ever conference dedicated entirely to behavioural data took place earlier this year in April in Amsterdam. Over two days, Netherlands-based behavioural data...

The Kuala Lumpur Breakfast Seminar

Asia Research held its inaugural research seminar at the Majestic Hotel, Kuala Lumpur on 20th April 2017. This was an extension of its highly...
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