Online Research

mobile research

Understanding Consumers through Their Mobile Activity

mobile research

A consumer’s thoughts, preferences, and desires can be determined through their online search, browse, stream and surf activity. In the history of marketing, there has never been a more direct, intimate, and current window into the soul of consumers than their online behaviour. In Asia, […]

The Transformation Of Online Insight Communities

Since their inception in 2005, online communities have continually adapted against a landscape of technological, economic, and social change. Today, political and economic uncertainties present the research industry with new challenges, but we remain confident that online communities have a bright future if they can […]

Online Market Research the Japanese Way

Online research comes of age From my start in the industry in the mid-2000s, I have seen online research grow in popularity and acceptance in Japan. Over time, I have seen inherent resistance towards online drop as Japanese companies have come to rely more and […]

New Traditional Media

As the economic downturn causes dwindling circulations, publishers must take a more consultative approach to content With news in recent years of publications either losing readers or worse, having to fold the operation entirely, it is more important than ever publishers consult readers about what […]

Collaborating with Consumers in Asia

Online research communities are the new star in market research. These online platforms connect a company with a group of interested and interesting consumers to collaborate with in qualitative research. With the rise of social media, Asian consumers are ready, more than ever, to co-create […]

Research @ the Speed of Thought

All consumer research, in one way or the other, boils down to an understanding of consumer decision-making or ‘preference’. However, most marketers would agree that consumer-preference is a complex phenomenon, embedded in layers of rational and emotional connections and often as much driven by the […]

Google Consumer Surveys – Friend or Foe?

  The long anticipated entry of Google into market research has got the industry talking. While e-commerce encroaches more and more on service industries, the question is how the market research industry will be affected by one of the world largest brands providing a low […]

Big Data, Big Change?

What will the entry of Google into market research mean for the industry?   Google Consumer Surveys is a deceptively simple product. Limited questions, simple (and low) pricing, and the promise of focused customer feedback. Other DIY tools such as Survey Monkey (which I use […]

Consolidate or die? M&A among panel companies

The merger of GMI and Lightspeed Research has created one of the world’s largest on-line panel companies.  Of course mergers and acquisitions in this business are not new; in the last few years we have seen Research Now & e-Rewards and Ciao & Greenfield come […]