Consumer & Shopper

Consumer & Shopper

Singapore’s Top Ten Favourite Brands in 2017

MILO  has been ranked as Singapore consumers’ favourite brand, according to the latest brand survey from Superbrands, which was conducted by the research agency...

Beauty in Asia: Skin Care versus Makeup

To give you a look into how much Asia is a melting pot of diversified values, we did a little comparison on the different...

3 Steps to Improve Your POS ROI in Asia

While the retail landscape in Asia varies vastly, for most food categories the store floor remains a vital battleground, commanding more than 95 percent...

Shopper’s insights: Value for money

APAC Shoppers rank value for money as the top factor when choosing where to buy technical consumer goods – both online and offline In...

New Global Research Uncovers Changed Attitude To Beauty As Women Seek Confidence Over Youth

  Global medical aesthetics company Allergan has announced the results of a new global beauty trends study. It reveals women are more aware and open...

Here and Now – Consumer Trends at Join the Dots

Our philosophy at Join the Dots is that consumer trends are a result of our desire to satisfy basic human drivers and in particular...

Powering Your Brand for Growth in Southeast Asia

The recent release by WPP and Millward Brown of the 2015 BrandZTM Top 100 Most Valuable Global Brands showed that brand value has risen...

Sex Appeal – 4 Tips for Marketing Men’s Products

Although men, in general, can be cut-throat competitive, goal-oriented, interested in power and, frankly, wired very differently from their female counterparts, marketers must focus...

Targeting the lower SECs in developing markets through mobile research

Teenagers and those in the lower socio-economic classes (SECs) of developing Asian countries may not have a lot of purchasing power now, but they...

Smartphones: Sleepless in Singapore

An omnibus survey by Toluna revealed that Singapore consumers are increasingly addicted to their smartphones. While as high as 91% of users see technology...
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