With the Rio Olympics fast approaching, excitement is building up across the globe about this sporting event. Earlier this year, GMO Research conducted a study comparing four countries in Asia Pacific on their level of interest in the 2016 Rio Olympic Games. The four participating […]
According to the Singlish Dictionary, kiasu means “one who is afraid to lose out to someone else, an over-cautious person” but to Dr Leong Chan-Hoong of the Institute of Policy Studies (Lee Kuan Yew School of Public Policy), being kiasu is a “manifestation” of Singaporeans’ […]
Online research comes of age From my start in the industry in the mid-2000s, I have seen online research grow in popularity and acceptance in Japan. Over time, I have seen inherent resistance towards online drop as Japanese companies have come to rely more and […]
There are estimated to be around 1.6 billion Muslims in the world, or about 23% of the world’s population. In Asia-Pacific, where around 62% of the world’s Muslims live, nearly 1-in-4 people are Muslim (Pew Research). Islam prescribes many aspects of daily life, so it […]
Indonesia has one of the youngest populations in Asia, with over 40% being below the age of 25. The new generation of Gen Y and Z will be the most disruptive in modern history – social media has demolished all barriers to communicating about brands […]
Women are a hot topic for marketers at the moment. Brands across the world are seizing on the opportunity to align themselves with pro-empowerment messaging, in a bid to tap in to more emotional spaces and to stand for something more. The world of business […]
With the advent of globalization and the changing social and marketing environment in Indonesia, women have gone through rapid changes in terms of their mindsets, values, and expectations. Thus it becomes imperative to understand the trends and reasons behind the changing face of the Indonesian […]
Data gathered by B2B International over the course of 15 years shows clearly that price is rarely the distinguishing factor when it comes to purchasing a business-to-business product. The decision to purchase is more often based on a perception of overall value, and not solely […]
Global marketers learned long ago that focusing on the wealthiest Western countries could only grow their businesses to a certain extent. They turned their attention to the emerging economies with the most potential in terms of size and growth – the BRIC markets. Yet many […]
In medidonteval times, central Asia lay at the heart of Asia’s economy. Its states grew rich from being at the intersection of trade routes connecting China, India, the Middle East and Europe. The rise of sea trade in the 20th Century robbed it of this […]
