Cultural & Society

Five Kiasu Things to Know When Conducting Research in Singapore

According to the Singlish Dictionary, kiasu means “one who is afraid to lose out to someone else, an over-cautious person” but to Dr Leong Chan-Hoong of the Institute of Policy Studies (Lee Kuan Yew School of Public Policy), being kiasu is a “manifestation” of Singaporeans’ […]

Online Market Research the Japanese Way

Online research comes of age From my start in the industry in the mid-2000s, I have seen online research grow in popularity and acceptance in Japan. Over time, I have seen inherent resistance towards online drop as Japanese companies have come to rely more and […]

The Modern Muslim Opportunity

There are estimated to be around 1.6 billion Muslims in the world, or about 23% of the world’s population. In Asia-Pacific, where around 62% of the world’s Muslims live, nearly 1-in-4 people are Muslim (Pew Research). Islam prescribes many aspects of daily life, so it […]

Women in South East Asia: The Rise of Soft Power

Women are a hot topic for marketers at the moment. Brands across the world are seizing on the opportunity to align themselves with pro-empowerment messaging, in a bid to tap in to more emotional spaces and to stand for something more. The world of business […]

Evolusi Wanita – The Changing Face of Indonesian Women

With the advent of globalization and the changing social and marketing environment in Indonesia, women have gone through rapid changes in terms of their mindsets, values, and expectations. Thus it becomes imperative to understand the trends and reasons behind the changing face of the Indonesian […]

Seeing Value in the MIST

Global marketers learned long ago that focusing on the wealthiest Western countries could only grow their businesses to a certain extent. They turned their attention to the emerging economies with the most potential in terms of size and growth – the BRIC markets. Yet many […]

Kazakhstan: A hidden gem in Central Asia

In medidonteval times, central Asia lay at the heart of Asia’s economy. Its states grew rich from being at the intersection of trade routes connecting China, India, the Middle East and Europe. The rise of sea trade in the 20th Century robbed it of this […]

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