Although green technology is not new, the recession has made companies realise that going green can be a means of gaining competitive advantage. Not just organisations, but governments and consumers too are adopting green measures, giving a boost to environmentalism. Different IT companies are taking […]
Cloud computing, the latest (R)evolution in IT, is expected to affect organisations worldwide. One of the biggest advantages is that it eliminates the need for maintaining a separate IT platform, resulting in significant cost savings. At the beginning there were only a handful of […]
In today’s social media-driven market—in which transparency is among the most potent loyalty drivers of all—a new and powerful research tool has emerged – the online branded panel. Where traditional panels will always be indispensible for their detachment—for how they reach respondents anonymously through an […]
