Survey reveals insights into consumer preferences for mobile payment across the region. Asia is a hotbed of competition for mobile payment providers, with different countries at different stages of development in the transition from cash to modern digital alternatives. But what is mobile payment used […]
Survey reveals trends and insights on mobile payment markets across the region The use of mobile phones has been rising in Asia, and with it the technology for making mobile payments. But will this new technology dethrone the traditional payment method of cash? A recent […]
The mobile industry is impossible to ignore. In recent years, its wide reach and rapid growth has helped it to infiltrate almost every other global industry, and it shows no signs of stopping. Forecasts predict that 71% of the world’s population will be using mobile […]
Market research has for decades relied on researchers asking questions, and on respondents giving answers to those questions. We have, of course, gotten a lot smarter about asking the questions and understanding the answers, but we are still learning. Projective techniques, metaphoric thinking, and […]
Jonathan T. Mall, CEO and founder of neuromarketing and AI company Neuro Flash, talks to us about how implicit insights from big data are changing the market research industry. The world of market research is changing. As technology advances, we are discovering exciting new ways […]
Take, for example, an insights professional planning a survey of 1,000 people who drive a specific make and model of motorbike and live in the London area. A traditional survey approach would be to send the survey to 200 people who have been pre-identified by […]
As seen in the recent Asia Research Buyer Surveys, very few clients across the region have used online communities: around 15% in Singapore and just 2% in Indonesia. As community experts, we at Join the Dots have a vested interest in increasing this, but it […]
Advertising research is undergoing radical change as ad spend continues to grow steadily but shifts from offline to digital. Some facts: • Global digital ad spend is projected to grow from $194 billion in 2016 to $335 billion by 2020. • Last year digital ad […]
Social media has become a major part of everyday life. Often these platforms get a reputation for sharing food choices or selfies, and the usage numbers show that Thailand’s social media has one of the highest usage rates in the world, yet there has been […]
Researchers have long been obsessed with talking about mobile. Mobile first. Mobile-optimised. Mobile-ready. These days, the discussion about whether and how to mobile-optimise surveys shouldn’t even be a discussion; mobile is how people do things online, whether it’s instant messaging, catching up on the news, […]
