Advertising research is undergoing radical change as ad spend continues to grow steadily but shifts from offline to digital. Some facts: • Global digital ad spend is projected to grow from $194 billion in 2016 to $335 billion by 2020. • Last year digital ad […]
Social media has become a major part of everyday life. Often these platforms get a reputation for sharing food choices or selfies, and the usage numbers show that Thailand’s social media has one of the highest usage rates in the world, yet there has been […]
Researchers have long been obsessed with talking about mobile. Mobile first. Mobile-optimised. Mobile-ready. These days, the discussion about whether and how to mobile-optimise surveys shouldn’t even be a discussion; mobile is how people do things online, whether it’s instant messaging, catching up on the news, […]
Over the past 15 years, online data collection has proved itself to be the pre-eminent data collection mode. Being both electronic and a form of self-completion, it is inherently better than any other data collection method. Given its advantages, however, one question type has suffered: […]
Amazon, Facebook, and Apple already know it: Artificial Intelligence (AI) is here to stay and it will have a huge impact on our lives. Will it also impact the market research industry? Of course! And instead of fearing the inevitable, we had better talk about […]
The term ‘big data’ has been talked about for quite a while. Yes, we live in a data-rich world; companies have built up databases that contain enormous customer records, both online and offline. But the challenge – and opportunity – is not in gathering the […]
Gathering data alone is not enough. As market researchers, we also have to make sense of the vast quantities of information collected. This is why Toluna is buying Crossense, a startup with unique digital tracking technology that keep tabs on consumers’ digital behaviour across different […]
Top 10 Strategic Technology Trends for 2017 (Gartner) Strategic technology trends that are prime enablers behind digital and algorithmic business opportunities. These trends will have significant disruptive potential over the next five years. https://www.forbes.com/sites/gartnergroup/2016/10/26/gartners-top-10-strategic-technology-trends-for-2017/#73511b2f7044 Top 8 Social Media Trends to Watch in 2017 (Brandwatch) […]
We are all digital communicators. Yet a new SSI study on today’s digital citizens reveals distinct differences in how generations live their lives in a digital world and the impact of these changes on the consumer path to purchase. The study reports on three distinct […]
The Internet of Things, or ‘IoT’ for short, has captured the attention of technology and business investors in a big way. The IoT is geared to change the way we do business, including how we manage and expand our market research capabilities. For those who […]
