Researchers have long been obsessed with talking about mobile. Mobile first. Mobile-optimised. Mobile-ready. These days, the discussion about whether and how to mobile-optimise surveys shouldn’t even be a discussion; mobile is how people do things online, whether it’s instant messaging, catching up on the news, […]

Over the past 15 years, online data collection has proved itself to be the pre-eminent data collection mode. Being both electronic and a form of self-completion, it is inherently better than any other data collection method. Given its advantages, however, one question type has suffered: […]

Amazon, Facebook, and Apple already know it: Artificial Intelligence (AI) is here to stay and it will have a huge impact on our lives. Will it also impact the market research industry? Of course! And instead of fearing the inevitable, we had better talk about […]

The term ‘big data’ has been talked about for quite a while. Yes, we live in a data-rich world; companies have built up databases that contain enormous customer records, both online and offline. But the challenge – and opportunity – is not in gathering the […]

Gathering data alone is not enough. As market researchers, we also have to make sense of the vast quantities of information collected. This is why Toluna is buying Crossense, a startup with unique digital tracking technology that keep tabs on consumers’ digital behaviour across different […]

We are all digital communicators. Yet a new SSI study on today’s digital citizens reveals distinct differences in how generations live their lives in a digital world and the impact of these changes on the consumer path to purchase. The study reports on three distinct […]

The Internet of Things, or ‘IoT’ for short, has captured the attention of technology and business investors in a big way. The IoT is geared to change the way we do business, including how we manage and expand our market research capabilities. For those who […]