Over the past 15 years, online data collection has proved itself to be the pre-eminent data collection mode. Being both electronic and a form of self-completion, it is inherently better than any other data collection method. Given its advantages, however, one question type has suffered: […]
Amazon, Facebook, and Apple already know it: Artificial Intelligence (AI) is here to stay and it will have a huge impact on our lives. Will it also impact the market research industry? Of course! And instead of fearing the inevitable, we had better talk about […]
The term ‘big data’ has been talked about for quite a while. Yes, we live in a data-rich world; companies have built up databases that contain enormous customer records, both online and offline. But the challenge – and opportunity – is not in gathering the […]
Gathering data alone is not enough. As market researchers, we also have to make sense of the vast quantities of information collected. This is why Toluna is buying Crossense, a startup with unique digital tracking technology that keep tabs on consumers’ digital behaviour across different […]
Top 10 Strategic Technology Trends for 2017 (Gartner) Strategic technology trends that are prime enablers behind digital and algorithmic business opportunities. These trends will have significant disruptive potential over the next five years. https://www.forbes.com/sites/gartnergroup/2016/10/26/gartners-top-10-strategic-technology-trends-for-2017/#73511b2f7044 Top 8 Social Media Trends to Watch in 2017 (Brandwatch) […]
We are all digital communicators. Yet a new SSI study on today’s digital citizens reveals distinct differences in how generations live their lives in a digital world and the impact of these changes on the consumer path to purchase. The study reports on three distinct […]
The Internet of Things, or ‘IoT’ for short, has captured the attention of technology and business investors in a big way. The IoT is geared to change the way we do business, including how we manage and expand our market research capabilities. For those who […]
Mobile research is set to increase in the coming years and this is due, in part, to improvements in technology, the proliferation of smartphones and other devices, and a broader perspective from market research experts. Those who are ‘in the know’ have confirmed it: mobile […]
Almost six in ten (58 percent) smartphones sold in Q2 2015 were 4G-enabled, according to the latest global smartphone sales data from GfK. And with a major operator launching 4G services in India at the start of this month, 4G is now available in all […]
An omnibus survey by Toluna revealed that Singapore consumers are increasingly addicted to their smartphones. While as high as 91% of users see technology as a form of happiness, three-quarters (76%) also see it as a source of stress, which highlights the contradictory relationship that […]
