Methods for accessing respondents, survey platforms / interfaces, data analysis, Artificial Intelligence, etc.

How Digital Devices are Changing the Path to Purchase

We are all digital communicators. Yet a new SSI study on today’s digital citizens reveals distinct differences in how generations live their lives in a digital world and the impact of these changes on the consumer path to purchase. The study reports on three distinct […]

The Future of Mobile Research: The Experts Speak Out

Mobile research is set to increase in the coming years and this is due, in part, to improvements in technology, the proliferation of smartphones and other devices, and a broader perspective from market research experts. Those who are ‘in the know’ have confirmed it: mobile […]

Smartphones: Sleepless in Singapore

An omnibus survey by Toluna revealed that Singapore consumers are increasingly addicted to their smartphones. While as high as 91% of users see technology as a form of happiness, three-quarters (76%) also see it as a source of stress, which highlights the contradictory relationship that […]

Hong Kong: Purchase Journey for Flight Tickets

Armed with multiple mobile devices, highly connected consumers in today’s digital era are transforming the travel sector’s landscape into an increasingly professionalized one, especially in a developed market like Hong Kong. Transactions which were once carried out face-to-face have progressively been brought online, with 65 […]

Something Borrowed: Cross-Industry Innovation

From wearable technology such as Google Glass and the Nike Fitband, all the way to 3D printers, the recent buzz about new technological advancements has been deafening. There is no doubt that the rapid and wide range of technological advances across all industries has had […]

It’s not about “research” at all

According to the 2013 IBM C-Suite study, only 34% of organisations have an in-depth understanding of their customers; however, by 2017 it is projected that 78% of organisations will have that in-depth understanding of their most important asset, their customers. What is missing from many […]

Good Data

The buzzwords in research might be big data and providing insights, but it is at the industry’s peril that it neglect the seemingly simple task of providing data and what research buyers may want. Tabulations were once the main deliverable, but this broadened to PowerPoint […]