Methods for accessing respondents, survey platforms / interfaces, data analysis, Artificial Intelligence, etc.

The Future of Mobile Research: The Experts Speak Out

Mobile research is set to increase in the coming years and this is due, in part, to improvements in technology, the proliferation of smartphones and other devices, and a broader perspective from market research experts. Those who are ‘in the know’ have confirmed it: mobile […]

Smartphones: Sleepless in Singapore

An omnibus survey by Toluna revealed that Singapore consumers are increasingly addicted to their smartphones. While as high as 91% of users see technology as a form of happiness, three-quarters (76%) also see it as a source of stress, which highlights the contradictory relationship that […]

Hong Kong: Purchase Journey for Flight Tickets

Armed with multiple mobile devices, highly connected consumers in today’s digital era are transforming the travel sector’s landscape into an increasingly professionalized one, especially in a developed market like Hong Kong. Transactions which were once carried out face-to-face have progressively been brought online, with 65 […]

Something Borrowed: Cross-Industry Innovation

From wearable technology such as Google Glass and the Nike Fitband, all the way to 3D printers, the recent buzz about new technological advancements has been deafening. There is no doubt that the rapid and wide range of technological advances across all industries has had […]

It’s not about “research” at all

According to the 2013 IBM C-Suite study, only 34% of organisations have an in-depth understanding of their customers; however, by 2017 it is projected that 78% of organisations will have that in-depth understanding of their most important asset, their customers. What is missing from many […]

Good Data

The buzzwords in research might be big data and providing insights, but it is at the industry’s peril that it neglect the seemingly simple task of providing data and what research buyers may want. Tabulations were once the main deliverable, but this broadened to PowerPoint […]

Do We Ask the Right Questions?

In order to stay ahead of the competition in a constantly changing global environment, clients demand information that is timely, reliable and accurate. In the case of a global market research study, the cost of being timely (i.e. fast) can be a lack of understanding of […]

Google Glass: Survey

A survey by Toluna, revealed that while nearly half (48%) of consumers in Singapore would consider buying Google Glass, nearly three-quarters (74%) have concerns around their safety and the safety of others while people are wearing them. The survey was undertaken amongst a representative sample […]