The term ‘big data’ has been talked about for quite a while. Yes, we live in a data-rich world; companies have built up databases that contain enormous customer records, both online and offline. But the challenge – and opportunity – is not in gathering the […]
Gathering data alone is not enough. As market researchers, we also have to make sense of the vast quantities of information collected. This is why Toluna is buying Crossense, a startup with unique digital tracking technology that keep tabs on consumers’ digital behaviour across different […]
Top 10 Strategic Technology Trends for 2017 (Gartner) Strategic technology trends that are prime enablers behind digital and algorithmic business opportunities. These trends will have significant disruptive potential over the next five years. https://www.forbes.com/sites/gartnergroup/2016/10/26/gartners-top-10-strategic-technology-trends-for-2017/#73511b2f7044 Top 8 Social Media Trends to Watch in 2017 (Brandwatch) […]
We are all digital communicators. Yet a new SSI study on today’s digital citizens reveals distinct differences in how generations live their lives in a digital world and the impact of these changes on the consumer path to purchase. The study reports on three distinct […]
The Internet of Things, or ‘IoT’ for short, has captured the attention of technology and business investors in a big way. The IoT is geared to change the way we do business, including how we manage and expand our market research capabilities. For those who […]
Mobile research is set to increase in the coming years and this is due, in part, to improvements in technology, the proliferation of smartphones and other devices, and a broader perspective from market research experts. Those who are ‘in the know’ have confirmed it: mobile […]
Almost six in ten (58 percent) smartphones sold in Q2 2015 were 4G-enabled, according to the latest global smartphone sales data from GfK. And with a major operator launching 4G services in India at the start of this month, 4G is now available in all […]
An omnibus survey by Toluna revealed that Singapore consumers are increasingly addicted to their smartphones. While as high as 91% of users see technology as a form of happiness, three-quarters (76%) also see it as a source of stress, which highlights the contradictory relationship that […]
Decipher has released a new white paper on survey taking behaviors, “Planning for a cross platform survey.” The paper, which represents research on more than 20 million survey starts in the first half of 2014, addresses today’s cross-platform culture and ways to reach consumers who […]
Armed with multiple mobile devices, highly connected consumers in today’s digital era are transforming the travel sector’s landscape into an increasingly professionalized one, especially in a developed market like Hong Kong. Transactions which were once carried out face-to-face have progressively been brought online, with 65 […]
