Technology

Methods for accessing respondents, survey platforms / interfaces, data analysis, Artificial Intelligence, etc.

Consumers in Hong Kong multi-task with tablets

Tablet devices have become one of the fastest growing technologies in recent times, with GfK Hong Kong retail audit data reflecting heightening adoption rate in the country. Sales of this device have been on the uptrend, hitting 1.9 million units in 2012—over 44 percent more […]

When it comes to social media, who’s in the fast lane?

A GfK survey on the performance of leading automotive brands on social media  The internet drastically changes brand communications. It becomes livelier, more complex, richer in content and increasingly opaque. GfK’s comprehensive analysis of social media in the automotive sector demonstrates the way in which […]

Online Goldmines

Internet businesses face the challenge of building brands in the highly crowded and competitive virtual world, and attracting the traffic and advertising revenue among many more online competitors. The dotcom bust from 1999 to 2001 was a product of companies receiving a lot of investment […]

Grow as the world shrinks!

Case studies of successful small & medium enterprises and how they have or have not used market research Founded in Singapore in August 2006, Xmi Pte Ltd started with the simple objective of trying to create the smallest pocketsize speaker with the fullest sound possible. […]

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