Technology

Methods for accessing respondents, survey platforms / interfaces, data analysis, Artificial Intelligence, etc.

RFID Technology in Food & Beverage industry

RFID or Radio Frequency Identification is becoming more advanced in consumer product industries, as retailers continue to invest in the technology in order to simplify transactions and improve customer service. Retailers are striving to improve logistics systems in order to deliver perishable goods easily and […]

2010 – A Breakthrough Year For Mobile Apps?

Experts believe the growth of mobile applications is set to continue. Downloads are expected to reach 25 billion by 2015, from currently under 5 billion. Industry analysts predict that consumers will spend over US$6.2 billion on mobile applications this year, with mobile gaming end-user revenues […]

Proprietary Panels – SPECIAL REPORT

A new area in the on-line research industry, that has not so far hit the headlines in Asia, is that of Community Panels, sometimes known as ‘Private Research Community Panels’.  While ‘access panels’ rely on people being recruited to take part in a wide range […]

Going Green is a Means of Gaining Competitive Advantage

Although green technology is not new, the recession has made companies realise that going green can be a means of gaining competitive advantage. Not just organisations, but governments and consumers too are adopting green measures, giving a boost to environmentalism. Different IT companies are taking […]

Cloud Computing – the Future of IT Operations

  Cloud computing, the latest (R)evolution in IT, is expected to affect organisations worldwide. One of the biggest advantages is that it eliminates the need for maintaining a separate IT platform, resulting in significant cost savings. At the beginning there were only a handful of […]

Branded Panels: How Candidness Attracts a new and invaluable insight.

In today’s social media-driven market—in which transparency is among the most potent loyalty drivers of all—a new and powerful research tool has emerged – the online branded panel. Where traditional panels will always be indispensible for their detachment—for how they reach respondents anonymously through an […]

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