Online insights exchange Cint brings artificial intelligence to market research sampling with new delivery function. Unlike other solutions, Cint’s automatic sample delivery spans across all types of panel sources, including hosted double-opt-in, single-opt-in, API-connected and real-time sampling traffic. By using its proprietary AI-based technology, the system samples automatically on an individual panelist basis and will field needed interviews within the required time periods.
This new delivery function is now available to all users of Access Pro, Cint’s industry leading sample procurement tool. Users of Access Pro will experience simplicity through sampling automation. By simply defining targeted audiences, Cint’s AI-based sampling technology will collect the completed number of interviews within the defined field period of the study.
Organizations using Access Pro by Cint will increase its client service by spending less time on fieldwork activities and more time on tasks that are creating true client value. In simple terms, organizations will improve efficiency and increase speed to complete client sample projects.
“We remain focused on developing our platform to service the market research industry by combining industry expertise with cutting edge technology, software development and our world class engineers,” said Oscar Carlsson, Chief Innovation Officer at Cint. “The underlying technology of Access Pro is state of the art and uses proprietary AI technology to define when and how many respondents to invite to certain studies given the fielding requirements. We continue to have the user in focus when we evolve Access Pro to ensure they can master the tool quickly and be efficient in the ongoing work.”
The AI market is growing dramatically and more businesses are beginning to adopt these technologies. In fact, Gartner predicts that by 2020 almost every new software product will incorporate AI. This is vital for the continued growth and evolution of business, especially in the market research industry. With this addition to its technology, Cint is at the forefront of martech’s movement toward AI.