Global performance management agency Nielsen has named Michael Lee as Managing Director for Hong Kong and Macau, responsible for all business activities in the territories. Michael reports to Patrick Dodd, Group President, Growth Markets, Nielsen.
Michael moves into his new role from his current position as vice president, FMCG and Retail verticals, where he has significant experience working closely with several top Hong Kong and Macau based, as well as global MNC FMCG manufacturers and Retailers. Michael graduated from the University of Hong Kong.
“Hong Kong and Macau is a very important market for Nielsen, and we are committed to providing integrated and advanced services and solutions for both international and local clients. A veteran Nielsen executive and one of our top talents, Michael’s 20-plus years of FMCG sales and marketing experience, as well as his extensive record of delighting clients, will help to drive growth both for our clients and for Nielsen. Michael brings both local market insight and international vision to his new role, and I have every confidence that he will instill the Nielsen Hong Kong team with new energy and momentum,’ said Patrick Dodd, Group President, Growth Markets, Nielsen.
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