Agile new product development
We’re navigating challenging times and they require increasingly innovative and agile solutions to keep up. But how can businesses truly understand what their target audience expects without hearing from them directly? The answer is simple: they can’t. Consider this: with people staying at home more and going out socially less often, alcohol sales have been […]
BOOSTING NEW PRODUCT SUCCESS: THE BEHAVIOURAL MARKET SHARE PROJECTION
By EyeSee
The pressure to decide whether to launch a new product is nothing new – and with massive investments required for new product development (NPD), many brands might forgot their NPD efforts, especially during times of economic pressure.
Win the Battle for Market Share: Launching Risk-Free NPDs
Many new products are introduced every year, but only 20% of them succeed. Every brand knows that planning and successfully launching New Product Developments (NPDs) is a challenge – and experts Stijn Smet (Managing Director, AfCE), Angeliki Maragkou (Global Strategic Insights & Analytics Director, Head of CoE, Bayer), Marija Đorđević (Product Director, EyeSee), Mirna Đurić […]