FEATURES
The Myths & Realities of Generational Marketing
Generational marketing has become almost a default segmentation for some brand owners. Most of the consumers in the market today are found within the...
REGIONAL INSIGHTS
Machine Learning Bolsters Market Research
Technology continues to empower marketers to improve the efficacy and personalisation of messages. Data informs targeting capabilities and insight supplements understanding. This insight has...
Singapore’s Top Ten Favourite Brands in 2017
MILO has been ranked as Singapore consumers’ favourite brand, according to the latest brand survey from Superbrands, which was conducted by the research agency...
INDUSTRY FOCUS
Categories
The push for flexible working in Asia
The newly published 2017 Gender Diversity Report from recruitment expert Hays has revealed that flexible working is highly sought after by employees in Asia....
Research & Results 2017
The Research & Results 2017 show was yet another highly successful event, with close to 180 exhibitors from more than 20 countries. In keeping...
