New to this site? Learn how to do basic operations, how content is organized and what we have to offer.

Features-2 ↗︎

Brand Health and Your Business: Is Your Brand Fit for the Future?

The days of doing things the way they’ve always been done and expecting similar results are over. Global changes have turned everything on its head, from what consumers demand from brands to how companies handle ever-changing demands. Losing touch with your target audience isn’t an […]

Toluna

Case Studies ↗︎

Brand Purpose – The Slippery Slope for Woke Brands

‘Brand Purpose’ – the reason for a brand to exist beyond making money – has become a hot topic. Many [...]

BVA BDRC

Elements of successful brand partnerships

2CV Asia

Technology ↗︎

Consumer decision journey

6 steps for more accurate & actionable consumer decision journey insights

UNCOVERING MORE ACCURATE AND ACTIONABLE CONSUMER DECISION JOURNEYS Nearly all consumer decision journeys have shifted since the COVID-19 crisis – [...]

SKIM

Influence the online shopper journey by applying psychographic insights

SKIM

Human Resources ↗︎

Thriving in 2021 by Being Relevant

A challenging and strange year has come to a close, and I am curious. Did you use this time to [...]

Gunnar Jaschik

Impact of COVID-19 on Remote Working

GMO Research

Comment ↗︎

Asian Brands

Where to Next for Asian Brands?

While the last decade has seen tremendous growth in Asian economies, Asian brands continue to struggle to establish themselves on [...]

2CV Asia

Digitisation of Indonesia from COVID-19

BVA BDRC

Methodology / Academic ↗︎

Brand Health and Your Business: Is Your Brand Fit for the Future?

The days of doing things the way they’ve always been done and expecting similar results are over. Global changes have [...]

Toluna

Agile new product development

Toluna

Economic / Industry ↗︎

Healthcare retail

Transforming the Retail Industry Through Healthcare in Asia

The COVID-19 pandemic has affected the retail industry in Asia. In an attempt to mitigate the losses that many businesses [...]

GMO Research

Digital transformation