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ASIA RESEARCH Magazine
ASIA RESEARCH Magazine
Market Research and Consumer Insights in Asia
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New to this site? Learn how to do basic operations, how content is organized and what we have to offer.

Features ↗︎

REELING THEM IN – the path to customer activation through social media

BDRC presented a paper that addressed the tricky issue of how brands today should acquire new customers when so many of the traditional channels to customer activation have been closed. For example, telesales has traditionally been used by financial services companies to find new wealth […]

By BVA BDRC Asia

Case Studies ↗︎

A Different Kind of Panel
The SME Series from BVA BDRC Interview with Alexia Sichere & Maelle Pochat, founders of the consumer product review site [...]
BVA BDRC Asia
Talking To Generations
BVA BDRC Asia

Technology ↗︎

Mobile payment Asia
Mobile Payment in Asia: Challenges and Opportunities
Survey reveals insights into challenges and opportunities for mobile payment in Asian markets.   The Mobile Payment industry has demonstrated [...]
Asia Research
Mobile Payment in Asia: Insights on Consumer Preferences
Asia Research

Human Resources ↗︎

Recruitment Review
The start of the year saw the team at Resources Group catch up with key market research agency employers across [...]
Resources Group
The push for flexible working in Asia
Asia Research

Comment ↗︎

Why Researchers Should Be Relativists
I recently got into a (relatively) heated argument over a beer on the topic of income inequality and the psychology [...]
Asia Research
Shape-ing Shopper Experiences
Tapestry Works

Methodology / Academic ↗︎

Can behavioural insights improve survey response rates?
At the Asia Research Seminar, 2CV presented a paper looking at how their knowledge of consumer behaviour relating to areas [...]
By 2CV
Big consumer data: the good, the bad, and the ugly
By Mike Sherman

Economic / Industry ↗︎

Big consumer data: the good, the bad, and the ugly
Big data, customer relationship management, customer analytics, and other similar terms are hot topics right now, with companies investing substantial [...]
By Mike Sherman
REELING THEM IN – the path to customer activation through social media
By BVA BDRC Asia
Want to keep up to date with all our latest news and information?

News ↗︎

1

GMO Research launches MO Insights

Asia Research March 2020
2

New CTO at Cint

Asia Research March 2020
3

Dynata and CMNTY collaborates

Asia Research March 2020

Latest Publications

Asia Research Magazine Q1 2020

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Asia Research provides knowledge, information and market intelligence for the market research industry in Asia. Its mission is to promote market research and research best practice in the region through the publication of research articles, industry surveys, market statistics, and company news.

 

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  • News
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