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Is Donald Trump a branding guru and should market research follow...

Arguably, the one thing that Donald Trump has shown us all is the importance of being different and distinctive from your competitors. In a...

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REGIONAL INSIGHTS

Technology Expressions

Create Lab is an educational institution that helps children to become “expressive in using technology”. Established in July 2015, it is the brainchild of...

Reaching Asia’s Affluent Millennials

Millennials: the latest group that advertisers are looking to reach, even though there is still no consensus on when this generation starts and ends....

INDUSTRY FOCUS

The Great Wall: Decoding Research in China

The Great Wall has been described as a potent Chinese cultural icon that represents both the unification of China as well as its separation,...

Using Social Listening and Online Communities to Optimise Your Research

As the times change and technologies evolve, it is important that all industries and professions adapt to stay relevant. That, of course, includes market...

COUNTRY FEATURES

Preponing Your Research in India?

What do you do when your client wants to do their research ahead of its scheduled time? Quite simple; Prepone it! ‘Prepone’ is a...
Mongolian goat

Fashion, Mongolia’s Secret Weapon in International Trade

Mongolia is known for its mineral wealth. Indeed 59% of its exports are minerals, especially copper and most of this is exported to China....

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Cover Q4 2016

Asia Research Magazine Q4, 2016

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