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Is Donald Trump a branding guru and should market research follow...

Arguably, the one thing that Donald Trump has shown us all is the importance of being different and distinctive from your competitors. In a...

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REGIONAL INSIGHTS

Technology Expressions

Create Lab is an educational institution that helps children to become “expressive in using technology”. Established in July 2015, it is the brainchild of...

Reaching Asia’s Affluent Millennials

Millennials: the latest group that advertisers are looking to reach, even though there is still no consensus on when this generation starts and ends....

INDUSTRY FOCUS

New study provides insights on the world’s most frequent and affluent travellers

Global research agency BDRC Group has launched an innovative new study that surveys travellers at their point of purchase through traditional travel agencies, online...

The Great Wall: Decoding Research in China

The Great Wall has been described as a potent Chinese cultural icon that represents both the unification of China as well as its separation,...

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Cover Q4 2016

Asia Research Magazine Q4, 2016

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