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Features ↗︎

The Myths & Realities of Generational Marketing

Generational marketing has become almost a default segmentation for some brand owners. Most of the consumers in the market today are found within the generations born since World War 2 (i.e. after 1945). Names have been given to distinct segments that have emerged over this […]

BDRC Asia

Case Studies ↗︎

Implicit Mobile Research Can Minimise Response Bias in Asian Markets

Marketers are realising that the rapidly changing digital landscape requires new methods to accurately assess how today’s consumers think and [...]

SKIM

Don’t Believe It’s All About Change!

BDRC Asia

Technology ↗︎

Machine Learning Bolsters Market Research

Take, for example, an insights professional planning a survey of 1,000 people who drive a specific make and model of [...]

Toluna

Community Spirit

Join The Dots

Human Resources ↗︎

The push for flexible working in Asia

The newly published 2017 Gender Diversity Report from recruitment expert Hays has revealed that flexible working is highly sought after [...]

Asia Research

What Employees in Market Research Seek from Their Line Managers

Asia Research

Comment ↗︎

What is an insight?

It’s widely agreed in the market research industry that just asking people their opinions isn’t enough to provide insight. I [...]

Join The Dots

Have We Gone Too Far with Storytelling?

FUEL

Methodology / Academic ↗︎

Does language bias market research? Why pictures are more precise than words

The standard model of market research has relied on language as the main medium for understanding behaviour for more than [...]

Tapestry Works

Brand Driver Analysis – Uncover What Drives Brand Value in Your Market

SKIM

Economic / Industry ↗︎

Getting Smart On Data

Asia Research recently concluded its annual review of the online and research technology business in Asia. This review involved conducting [...]

Asia Research

Singapore’s Top Ten Favourite Brands in 2017

Asia Research