By, Novema Pte Ltd, February 2026 Synthetic data is transforming the market research landscape. Generated
By, Novema Pte Ltd, February 2026 Synthetic data is transforming the market research landscape. Generated
By, Novema Pte Ltd May 2026 The Asia Research AI stakeholder survey in April 2026
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By, Novema Pte Ltd May 2026 Asia Research has undertaken extensive research into how AI
By, Novema Pte Ltd May 2026 While 98% of market researchers now use AI, 95%
By, Novema Pte Ltd May 2026 In 2026, the consumer insight industry has become more
The first three months of this year saw a robust market for mobile subscriptions in
UNCOVERING MORE ACCURATE AND ACTIONABLE CONSUMER DECISION JOURNEYS Nearly all consumer decision journeys have shifted
In August, the International Data Corporation (IDC) reported that the Asia-Pacific (excluding Japan) (APEJ) smartphone
One of the most influential M&A deals in 2010 was India´s Bharti Airtel takeover of
Market research has for decades relied on researchers asking questions, and on respondents giving answers
Challengers to iPad have flooded this year’s CES, held from 6 -9 January in Las