Methodology / Academic

Showcasing new approaches to pricing research, branding & communications, customer experience, shopper insight, etc

mobile research

Understanding Consumers through Their Mobile Activity

mobile research

A consumer’s thoughts, preferences, and desires can be determined through their online search, browse, stream and surf activity. In the history of marketing, there has never been a more direct, intimate, and current window into the soul of consumers than their online behaviour. In Asia, […]

pricing research

Should you perform pricing research during these unprecedented times?

pricing research

The effects of the Asian recession are predicted to linger long after this initial hit. Pre-COVID levels of GDP are not expected to rebound until late 2021. Amidst the uncertainty, you may be wondering: Should I conduct pricing or portfolio research now? Can I rely […]

Research in Asia in a Post-COVID-19 World

Aggregating the findings from a range of webinars and interviews with experts in the industry, Asia Research Media reports on how the research industry in Asia is likely to change in a post-COVID-19 world. We reference insights from our partner publication Greenbook, ESOMAR, and interviews […]

Increasing Online Conversion by Reducing Psychological Distance

In today’s crowded online marketplace, we all face the same challenge: how do we attract and convert shoppers? While increased media spend is an almost guaranteed way to attract more people to an online platform, getting them to actually buy is a whole different ball […]

Can behavioural insights improve survey response rates?

At the Asia Research Seminar, 2CV presented a paper looking at how their knowledge of consumer behaviour relating to areas such as consumer decision-making can be applied to encourage better response rates to surveys. 2CV pointed out that an increasing challenge in market research is […]

Big consumer data: the good, the bad, and the ugly

Big data, customer relationship management, customer analytics, and other similar terms are hot topics right now, with companies investing substantial time and funds to try and use their customer data to improve their performance. Yet most companies report poor returns from these efforts and struggle […]

REELING THEM IN – the path to customer activation through social media

BDRC presented a paper that addressed the tricky issue of how brands today should acquire new customers when so many of the traditional channels to customer activation have been closed. For example, telesales has traditionally been used by financial services companies to find new wealth […]

Four ways to increase marketing research effectiveness

After attending a WARC seminar on marketing effectiveness this morning, I left with a strong impression that many recent findings in marketing science are struggling to find acceptance in marketing and in my own profession of market research. A recent book, Eat Your Greens, published […]

Solving real business problems and delivering real results

Duxton Consulting presented a paper with a communications focus and went on to win Best Paper in our post-event survey. Laurenz Koehler, a partner at Duxton Consulting, argued that there has been a fundamental change in their corporate culture with respect to marketing communications. Chief […]

The Transformation Of Online Insight Communities

Since their inception in 2005, online communities have continually adapted against a landscape of technological, economic, and social change. Today, political and economic uncertainties present the research industry with new challenges, but we remain confident that online communities have a bright future if they can […]

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