We’re navigating challenging times and they require increasingly innovative and agile solutions to keep up. But how can businesses truly understand what their target audience expects without hearing from them directly? The answer is simple: they can’t. Consider this: with people staying at home more […]
Online service providers have enjoyed a boom in sales this year. Consumers have either increased their consumption or been forced to try services ranging from media streaming and online subscriptions to food delivery apps. As we gradually return to ‘normalcy’, many companies are wondering: Which […]
A consumer’s thoughts, preferences, and desires can be determined through their online search, browse, stream and surf activity. In the history of marketing, there has never been a more direct, intimate, and current window into the soul of consumers than their online behaviour. In Asia, […]
The effects of the Asian recession are predicted to linger long after this initial hit. Pre-COVID levels of GDP are not expected to rebound until late 2021. Amidst the uncertainty, you may be wondering: Should I conduct pricing or portfolio research now? Can I rely […]
Aggregating the findings from a range of webinars and interviews with experts in the industry, Asia Research Media reports on how the research industry in Asia is likely to change in a post-COVID-19 world. We reference insights from our partner publication Greenbook, ESOMAR, and interviews […]
In today’s crowded online marketplace, we all face the same challenge: how do we attract and convert shoppers? While increased media spend is an almost guaranteed way to attract more people to an online platform, getting them to actually buy is a whole different ball […]
At the Asia Research Seminar, 2CV presented a paper looking at how their knowledge of consumer behaviour relating to areas such as consumer decision-making can be applied to encourage better response rates to surveys. 2CV pointed out that an increasing challenge in market research is […]
Big data, customer relationship management, customer analytics, and other similar terms are hot topics right now, with companies investing substantial time and funds to try and use their customer data to improve their performance. Yet most companies report poor returns from these efforts and struggle […]
BDRC presented a paper that addressed the tricky issue of how brands today should acquire new customers when so many of the traditional channels to customer activation have been closed. For example, telesales has traditionally been used by financial services companies to find new wealth […]
After attending a WARC seminar on marketing effectiveness this morning, I left with a strong impression that many recent findings in marketing science are struggling to find acceptance in marketing and in my own profession of market research. A recent book, Eat Your Greens, published […]
