Methodology / Academic

Showcasing new approaches to pricing research, branding & communications, customer experience, shopper insight, etc

Individualism in Indonesia

Across the world we are seeing a rise in individualism. This might feel like a recent phenomenon driven by Millennials, the ultimate ‘me generation’, yet in reality individualism has been on the rise globally for several generations, with recent figures putting growth in individualistic practices […]

Who Are The Real Disruptors In Market Research?

The word ‘disruption’ is commonly used to describe innovation in market research and other industries, but how can we differentiate incremental improvements from changes that are truly disruptive? Many breakthroughs in market research have shaken the industry up, as emerging technologies and ideas often do. […]

The mobile video revolution

There’s no doubt that mobile video is becoming increasingly prevalent in research. It delivers richer insights compared to open questions; helps to bridge the gap between businesses and their customers by bringing the consumer to life, in context; and allows us to create show-stopping outputs. […]

Does language bias market research? Why pictures are more precise than words

The standard model of market research has relied on language as the main medium for understanding behaviour for more than 100 years. But recent discoveries in psychology and behavioural economics suggest that behaviour is driven more by emotions than reason, so is language still the […]

Community Spirit

As seen in the recent Asia Research Buyer Surveys, very few clients across the region have used online communities: around 15% in Singapore and just 2% in Indonesia. As community experts, we at Join the Dots have a vested interest in increasing this, but it […]

Implicit Mobile Research Can Minimise Response Bias in Asian Markets

Marketers are realising that the rapidly changing digital landscape requires new methods to accurately assess how today’s consumers think and behave. To evoke everyday uses of mobile technology, these new methods should be entertaining, replacing fact-based questions with fast-paced intuitive exercises. Implicit mobile research also […]

Have We Gone Too Far with Storytelling?

Storytelling in market research has been a hot topic for the last decade and continues to be widely debated. Most narratives focus around redefining the work we do (e.g. inspiring or in citing action), making sure our work has impact by framing around the key […]

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