Methodology / Academic

Showcasing new approaches to pricing research, branding & communications, customer experience, shopper insight, etc

Win the Battle for Market Share: Launching Risk-Free NPDs

Many new products are introduced every year, but only 20% of them succeed. Every brand knows that planning and successfully launching New Product Developments (NPDs) is a challenge – and experts Stijn Smet (Managing Director, AfCE), Angeliki Maragkou (Global Strategic Insights & Analytics Director, Head […]

Insights in an inflationary environment

As optimism grows globally that the end of the COVID pandemic may be in sight, manufacturers are increasingly grappling with a new challenge: inflationary pressures. Demand has surged after the decline caused by the pandemic. Unlike some past episodes of inflation, which were more driven […]

Data quality Asia PureSpectrum

In APAC, Quality Matters

Data quality Asia PureSpectrum

Quality is once again growing as a central issue in data collection/sample fulfilment. It is often overlooked, or the responsibility is assumed to be on another layer of the market research supply chain. The ultimate client entrusts an agency or boutique, who then almost always […]

Brand Health

Brand Health and Your Business: Is Your Brand Fit for the Future?

Brand Health

The days of doing things the way they’ve always been done and expecting similar results are over. Global changes have turned everything on its head, from what consumers demand from brands to how companies handle ever-changing demands. Losing touch with your target audience isn’t an […]

Agile new product development

We’re navigating challenging times and they require increasingly innovative and agile solutions to keep up. But how can businesses truly understand what their target audience expects without hearing from them directly? The answer is simple: they can’t. Consider this: with people staying at home more […]

mobile research

Understanding Consumers through Their Mobile Activity

mobile research

A consumer’s thoughts, preferences, and desires can be determined through their online search, browse, stream and surf activity. In the history of marketing, there has never been a more direct, intimate, and current window into the soul of consumers than their online behaviour. In Asia, […]

pricing research

Should you perform pricing research during these unprecedented times?

pricing research

The effects of the Asian recession are predicted to linger long after this initial hit. Pre-COVID levels of GDP are not expected to rebound until late 2021. Amidst the uncertainty, you may be wondering: Should I conduct pricing or portfolio research now? Can I rely […]

Research in Asia in a Post-COVID-19 World

Aggregating the findings from a range of webinars and interviews with experts in the industry, Asia Research Media reports on how the research industry in Asia is likely to change in a post-COVID-19 world. We reference insights from our partner publication Greenbook, ESOMAR, and interviews […]

1 2 3 10