Across the world we are seeing a rise in individualism. This might feel like a recent phenomenon driven by Millennials, the ultimate ‘me generation’, yet in reality individualism has been on the rise globally for several generations, with recent figures putting growth in individualistic practices […]
The word ‘disruption’ is commonly used to describe innovation in market research and other industries, but how can we differentiate incremental improvements from changes that are truly disruptive? Many breakthroughs in market research have shaken the industry up, as emerging technologies and ideas often do. […]
There’s no doubt that mobile video is becoming increasingly prevalent in research. It delivers richer insights compared to open questions; helps to bridge the gap between businesses and their customers by bringing the consumer to life, in context; and allows us to create show-stopping outputs. […]
The standard model of market research has relied on language as the main medium for understanding behaviour for more than 100 years. But recent discoveries in psychology and behavioural economics suggest that behaviour is driven more by emotions than reason, so is language still the […]
Most brands rely on a brand tracker to monitor the health of their brand and competitors over time. While these trackers can lead to insights about trends affecting your brand and your competitors, they usually explain very little about causality, how and why a brand […]
Little by little, the past few years have seen a weakening of the dominance of multi-national brands in Asia, as local players win consumers’ hearts with greater understanding of local culture and its importance in consumer decision-making. For example, beauty is big business in Asia, […]
As seen in the recent Asia Research Buyer Surveys, very few clients across the region have used online communities: around 15% in Singapore and just 2% in Indonesia. As community experts, we at Join the Dots have a vested interest in increasing this, but it […]
Marketers are realising that the rapidly changing digital landscape requires new methods to accurately assess how today’s consumers think and behave. To evoke everyday uses of mobile technology, these new methods should be entertaining, replacing fact-based questions with fast-paced intuitive exercises. Implicit mobile research also […]
Storytelling in market research has been a hot topic for the last decade and continues to be widely debated. Most narratives focus around redefining the work we do (e.g. inspiring or in citing action), making sure our work has impact by framing around the key […]
As marketers and market researchers, we’re constantly trying to understand consumer behaviour so we can better tailor products and services to their needs. Therefore, a thorough understanding of how people make choices is crucial to beating the competition. Although human decision-making behaviour is highly complex […]
