Special Reports

Can behavioural insights improve survey response rates?

At the Asia Research Seminar, 2CV presented a paper looking at how their knowledge of consumer behaviour relating to areas such as consumer decision-making can be applied to encourage better response rates to surveys. 2CV pointed out that an increasing challenge in market research is […]

Big consumer data: the good, the bad, and the ugly

Big data, customer relationship management, customer analytics, and other similar terms are hot topics right now, with companies investing substantial time and funds to try and use their customer data to improve their performance. Yet most companies report poor returns from these efforts and struggle […]

REELING THEM IN – the path to customer activation through social media

BDRC presented a paper that addressed the tricky issue of how brands today should acquire new customers when so many of the traditional channels to customer activation have been closed. For example, telesales has traditionally been used by financial services companies to find new wealth […]

Four ways to increase marketing research effectiveness

After attending a WARC seminar on marketing effectiveness this morning, I left with a strong impression that many recent findings in marketing science are struggling to find acceptance in marketing and in my own profession of market research. A recent book, Eat Your Greens, published […]

Solving real business problems and delivering real results

Duxton Consulting presented a paper with a communications focus and went on to win Best Paper in our post-event survey. Laurenz Koehler, a partner at Duxton Consulting, argued that there has been a fundamental change in their corporate culture with respect to marketing communications. Chief […]

Burnt Fingers

In April 2017, the Flamingo Group, a global insight and strategy agency, announced that it would close all seven of its international offices on the grounds of “the organization’s inability to reach unspecified revenue goals”. This announcement came after the company recently made new investments […]

Employer Image of the ‘Big 4’ Agencies

Part of the purpose of the annual Asia Research staff satisfaction survey is to assess the image of the ‘Big 4’ agencies in Asia: Nielsen, TNS, Millward Brown, and Ipsos. Based on the surveys of 286 research professionals conducted at the end of 2016, of […]

The Annual Staff Satisfaction survey

Asia Research recently concluded its 8th annual cross-industry staff satisfaction survey. Conducted online among 286 market research professionals across Asia, including 64 from client organisations, this survey has tapped the sentiment of a range of research professionals to assess their levels of satisfaction with their […]

Esomar: Global Market Research Report

The (traditionally defined) market research community enjoyed another year of growth in net (2.2%) and absolute (3.5%) terms in 2015 according to the Global Market Research report (ESOMAR, 2016). This year’s report takes into account revenues generated by the data analytics sector, adding an estimated […]

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