Special Reports

COVID-19 is Making Esports Mainstream

COVID-19 is Making Esports Mainstream

COVID-19 is Making Esports Mainstream

The numbers don’t lie – esports has been on the rise for a while now. The industry is valued at close to 1.1 billion dollars today and is expected to grow at an average of 13% through to 2023. While North America, China, and South […]

Post-pandemic strategies for the Japanese tourism industry

Countries in lockdown, airline companies barely afloat. What is there for the tourism industry besides government bailouts? Ubiquitous ads have lost their touch. Catching up with target audience insights is the key. Taiwan is falling out with Japan in tourism and physical goods Japan has […]

Does Gender Matter in Start-Up Investing?

As with almost everything, the COVID-19 pandemic is expected to dramatically alter the start-up landscape globally. On the one hand, the massive lay-offs will push some skilled people towards entrepreneurship; on the other hand, start-up funding has been hit hard – for example, Series A+ […]

Online Gaming in Asia

Asia has dominated the gaming industry for many years, with China leading the region. It was reported that, in 2019, China had the highest gaming revenue in the world, at over USD35 billion. Mobile phones have become ubiquitous around the world, and Asia is no […]

Can behavioural insights improve survey response rates?

At the Asia Research Seminar, 2CV presented a paper looking at how their knowledge of consumer behaviour relating to areas such as consumer decision-making can be applied to encourage better response rates to surveys. 2CV pointed out that an increasing challenge in market research is […]

Big consumer data: the good, the bad, and the ugly

Big data, customer relationship management, customer analytics, and other similar terms are hot topics right now, with companies investing substantial time and funds to try and use their customer data to improve their performance. Yet most companies report poor returns from these efforts and struggle […]

REELING THEM IN – the path to customer activation through social media

BDRC presented a paper that addressed the tricky issue of how brands today should acquire new customers when so many of the traditional channels to customer activation have been closed. For example, telesales has traditionally been used by financial services companies to find new wealth […]

Four ways to increase marketing research effectiveness

After attending a WARC seminar on marketing effectiveness this morning, I left with a strong impression that many recent findings in marketing science are struggling to find acceptance in marketing and in my own profession of market research. A recent book, Eat Your Greens, published […]

Solving real business problems and delivering real results

Duxton Consulting presented a paper with a communications focus and went on to win Best Paper in our post-event survey. Laurenz Koehler, a partner at Duxton Consulting, argued that there has been a fundamental change in their corporate culture with respect to marketing communications. Chief […]

Burnt Fingers

In April 2017, the Flamingo Group, a global insight and strategy agency, announced that it would close all seven of its international offices on the grounds of “the organization’s inability to reach unspecified revenue goals”. This announcement came after the company recently made new investments […]

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