Economic / Industry

Reviews of the research / consumer insight industry, global economic matters, industry overviews with survey elements, etc.

Big consumer data: the good, the bad, and the ugly

Big data, customer relationship management, customer analytics, and other similar terms are hot topics right now, with companies investing substantial time and funds to try and use their customer data to improve their performance. Yet most companies report poor returns from these efforts and struggle […]

REELING THEM IN – the path to customer activation through social media

BDRC presented a paper that addressed the tricky issue of how brands today should acquire new customers when so many of the traditional channels to customer activation have been closed. For example, telesales has traditionally been used by financial services companies to find new wealth […]

Four ways to increase marketing research effectiveness

After attending a WARC seminar on marketing effectiveness this morning, I left with a strong impression that many recent findings in marketing science are struggling to find acceptance in marketing and in my own profession of market research. A recent book, Eat Your Greens, published […]

Solving real business problems and delivering real results

Duxton Consulting presented a paper with a communications focus and went on to win Best Paper in our post-event survey. Laurenz Koehler, a partner at Duxton Consulting, argued that there has been a fundamental change in their corporate culture with respect to marketing communications. Chief […]

How Quickly Does The Market Research Industry Change And Why?

We are coming up to the time of year when pundits write about trends and innovations in market research for the coming year. But why are such predictions often too optimistic about the speed with which such innovations will be adopted? I recently had the […]

Breakfast Seminar: State of The Industry Address #3

The third in the series of ‘research on research’ seminars by Asia Research Media was held at the Goodwood Park Hotel, Singapore in September 2018. The keynote paper was delivered by Piers Lee, the deputy editor of Asia Research and head of BVA BDRC in […]

Event Review: Research & Result 2018

Research & Results 2018 ended on a high note this year with an enormous turnout. With more than 3,200 participants and 190 exhibitors from 25 countries, the highly successful event was held at the MOC Munich congress centre on 24th and 25th of October. Event […]

Are you ready? Thailand 4.0

Thailand has experienced tremendous economic development in the past decade. With strong government support, a competitive labour force, and excellent infrastructure, the Land of Smiles is now touted as one of the most attractive markets for foreign investments. In fact, Thailand has been voted as […]

The great defector study

This decade is seeing some of the biggest changes in consumer markets, much of it driven by technology and e-commerce. The so-called ‘disruptors’ are giving consumers reasons to change, and making it easier for them to do so. In partnership with Lightspeed Research, BDRC undertook […]

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