Economic / Industry

Reviews of the research / consumer insight industry, global economic matters, industry overviews with survey elements, etc.

Digital transformation

The global pandemic has been a catalyst for change in nearly all industry sectors. It has perhaps provided the biggest boost to the research technology and online panel business since its first appearance in Asia about 20 years ago. There have been two main driving […]

2021 Predictions: Tech-Led Market Research Becomes Core to Businesses

2020 will be remembered as one of the most unparalleled and unpredictable years the global economy has ever witnessed. While the COVID-19 pandemic continues to create disruption across the board, businesses in every sector have been forced to adapt to ever-changing and growing challenges. As […]

International Schooling in a Post COVID-19 World

As Pfizer and Moderna announce COVID-19 vaccines with 90% efficacy, we might at last be able to think about a real ‘Post Covid-19’ world. World economies have been battered, and we will be dealing with the effects for many years to come. The international school […]

pricing research

Should you perform pricing research during these unprecedented times?

pricing research

The effects of the Asian recession are predicted to linger long after this initial hit. Pre-COVID levels of GDP are not expected to rebound until late 2021. Amidst the uncertainty, you may be wondering: Should I conduct pricing or portfolio research now? Can I rely […]

Post-pandemic strategies for the Japanese tourism industry

Countries in lockdown, airline companies barely afloat. What is there for the tourism industry besides government bailouts? Ubiquitous ads have lost their touch. Catching up with target audience insights is the key. Taiwan is falling out with Japan in tourism and physical goods Japan has […]

The Economic Fallout of COVID-19 in Singapore

What can we expect? The stated actions from consumers, e.g. via survey research, are not always deemed reliable. But the COVID-19 lockdown has given people plenty of time to think, so System 2 thinking can be a fair indicator of intended actions, particularly regarding more […]

Recovery Through Optimism

How consumer and business morale can help build economic recovery Most economies go through periodic downturns, and the road to recovery is partly built upon improving consumer and business confidence and optimism. Asia has benefitted from quick recoveries from crises in the past – e.g. […]

Supply-Side Changes

How suppliers and types of research will evolve in a post-COVID-19 world The third article in our series about how COVID-19 will change the market research industry in Asia looks at the implications of the demand-side changes for the supply side of the industry. This […]

leolintang

Demand-Side Changes

leolintang

How buyers and the buying of research will evolve in a post-COVID-19 world Many agencies agree that COVID-19 represents such an upheaval to markets that it will prompt a complete rethinking of corporate strategy, and implicitly this should provide opportunities for market research companies during […]

Big consumer data: the good, the bad, and the ugly

Big data, customer relationship management, customer analytics, and other similar terms are hot topics right now, with companies investing substantial time and funds to try and use their customer data to improve their performance. Yet most companies report poor returns from these efforts and struggle […]

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