Economic / Industry

Reviews of the research / consumer insight industry, global economic matters, industry overviews with survey elements, etc.

The Asia Research Breakfast Seminar Season

In June and July, Asia Research held two of its signature breakfast seminars in its core markets of Singapore and Indonesia. The seminars continue to reach new areas of research, with sponsors and speakers showcasing best practice and studies that have delivered more insight than […]

Review: APRC Conference 2017

In September this year, the APRC 2017 Conference was held in Ulaanbaatar, Mongolia. It was a two-day event consisting of presentations, workshops, ‘trend sharing’, and case studies. The APRC 2017 Conference brought together the experiences, cases, methodologies, and techniques of marketers, branding agencies, market research […]

Research & Results 2017

The Research & Results 2017 show was yet another highly successful event, with close to 180 exhibitors from more than 20 countries. In keeping with the show’s motto, “Insight Innovation”, the event organiser put up an ‘Innovation Area’ for the first time this year. In […]

State of the Industry Report – Headwinds

Asia Research has recently completed our 2017 research-on-research study in Asia, including the 6th annual Stakeholder Survey among those employed in the market research industry across the region (either as buyers or suppliers), and the annual Buyer Surveys in Singapore and Indonesia, specifically among corporations […]

Burnt Fingers

In April 2017, the Flamingo Group, a global insight and strategy agency, announced that it would close all seven of its international offices on the grounds of “the organization’s inability to reach unspecified revenue goals”. This announcement came after the company recently made new investments […]

Employer Image of the ‘Big 4’ Agencies

Part of the purpose of the annual Asia Research staff satisfaction survey is to assess the image of the ‘Big 4’ agencies in Asia: Nielsen, TNS, Millward Brown, and Ipsos. Based on the surveys of 286 research professionals conducted at the end of 2016, of […]

The Kuala Lumpur Breakfast Seminar

Asia Research held its inaugural research seminar at the Majestic Hotel, Kuala Lumpur on 20th April 2017. This was an extension of its highly successful series of breakfast seminars that have been held in Singapore and Jakarta. With Malaysia having relatively few research events, the […]

WHAT Conference

The first ever conference dedicated entirely to behavioural data took place earlier this year in April in Amsterdam. Over two days, Netherlands-based behavioural data research company Wakoopa brought together over 150 global market research and data professionals in behavioural data to share exclusive insights and […]

The Annual Staff Satisfaction survey

Asia Research recently concluded its 8th annual cross-industry staff satisfaction survey. Conducted online among 286 market research professionals across Asia, including 64 from client organisations, this survey has tapped the sentiment of a range of research professionals to assess their levels of satisfaction with their […]

Let’s Rendezvous in Paris!

On 20th and 21st April, 2017, the trade show Le Printemps des études, will be taking place at the Palais Brongniart in Paris. In the form of stands, conferences, gatherings, round table discussions and benchmarking workshops, the event highlights trends and innovations in marketing and […]