After attending a WARC seminar on marketing effectiveness this morning, I left with a strong impression that many recent findings in marketing science are struggling to find acceptance in marketing and in my own profession of market research. A recent book, Eat Your Greens, published […]
Duxton Consulting presented a paper with a communications focus and went on to win Best Paper in our post-event survey. Laurenz Koehler, a partner at Duxton Consulting, argued that there has been a fundamental change in their corporate culture with respect to marketing communications. Chief […]
We are coming up to the time of year when pundits write about trends and innovations in market research for the coming year. But why are such predictions often too optimistic about the speed with which such innovations will be adopted? I recently had the […]
The third in the series of ‘research on research’ seminars by Asia Research Media was held at the Goodwood Park Hotel, Singapore in September 2018. The keynote paper was delivered by Piers Lee, the deputy editor of Asia Research and head of BVA BDRC in […]
Research & Results 2018 ended on a high note this year with an enormous turnout. With more than 3,200 participants and 190 exhibitors from 25 countries, the highly successful event was held at the MOC Munich congress centre on 24th and 25th of October. Event […]
Thailand has experienced tremendous economic development in the past decade. With strong government support, a competitive labour force, and excellent infrastructure, the Land of Smiles is now touted as one of the most attractive markets for foreign investments. In fact, Thailand has been voted as […]
This decade is seeing some of the biggest changes in consumer markets, much of it driven by technology and e-commerce. The so-called ‘disruptors’ are giving consumers reasons to change, and making it easier for them to do so. In partnership with Lightspeed Research, BDRC undertook […]
A lot of us love shopping, but how much do we really understand about the shopper? Online and offline shopping are becoming more integrated. It used to be the case that some shoppers browsed in shops and bought online in order to get the best […]
In April 2018, Asia Research held its 12th Singapore Breakfast Seminar at the Goodwood Park Hotel. ‘The Power of the Pull Factor’ featured four papers focusing on product innovation, disruptors, and smart communications. As usual, the event included a high representation of client-side researchers, including […]
The most common buzzwords in research for 2018 will be ‘Artificial Intelligence’ and ‘disruptors’. Several marketing and research conferences this year are being organised around these two themes, so for the first digital magazine from Asia Research this year, we wanted to examine why these […]
