How consumer and business morale can help build economic recovery Most economies go through periodic downturns, and the road to recovery is partly built upon improving consumer and business confidence and optimism. Asia has benefitted from quick recoveries from crises in the past – e.g. […]
How suppliers and types of research will evolve in a post-COVID-19 world The third article in our series about how COVID-19 will change the market research industry in Asia looks at the implications of the demand-side changes for the supply side of the industry. This […]
How buyers and the buying of research will evolve in a post-COVID-19 world Many agencies agree that COVID-19 represents such an upheaval to markets that it will prompt a complete rethinking of corporate strategy, and implicitly this should provide opportunities for market research companies during […]
Big data, customer relationship management, customer analytics, and other similar terms are hot topics right now, with companies investing substantial time and funds to try and use their customer data to improve their performance. Yet most companies report poor returns from these efforts and struggle […]
BDRC presented a paper that addressed the tricky issue of how brands today should acquire new customers when so many of the traditional channels to customer activation have been closed. For example, telesales has traditionally been used by financial services companies to find new wealth […]
After attending a WARC seminar on marketing effectiveness this morning, I left with a strong impression that many recent findings in marketing science are struggling to find acceptance in marketing and in my own profession of market research. A recent book, Eat Your Greens, published […]
Duxton Consulting presented a paper with a communications focus and went on to win Best Paper in our post-event survey. Laurenz Koehler, a partner at Duxton Consulting, argued that there has been a fundamental change in their corporate culture with respect to marketing communications. Chief […]
We are coming up to the time of year when pundits write about trends and innovations in market research for the coming year. But why are such predictions often too optimistic about the speed with which such innovations will be adopted? I recently had the […]
The third in the series of ‘research on research’ seminars by Asia Research Media was held at the Goodwood Park Hotel, Singapore in September 2018. The keynote paper was delivered by Piers Lee, the deputy editor of Asia Research and head of BVA BDRC in […]
Research & Results 2018 ended on a high note this year with an enormous turnout. With more than 3,200 participants and 190 exhibitors from 25 countries, the highly successful event was held at the MOC Munich congress centre on 24th and 25th of October. Event […]
