BDRC recently partnered with the School of Management and Communication at the Republic Polytechnic in Singapore to undertake extensive research to assess the media habits and preferences of Gen Z and Y consumers. From November 2018 to January 2019, we undertook five focus groups (with […]
The smartphone has made our lives better and worse. With roaming services and Wif, work tends to follow us around, meaning we feel compelled to respond to work emails outside the office, and even on holiday. But the mobile has made some mundane activities, such […]
This was the headline finding from our multi-award winning research for Channel 4 around Contextual Moments – Channel 4’s new AI driven TV advertising technology that enables the broadcaster to place a brand’s ads next to relevant scenes in a linear TV show. It could […]
Marketers are realising that the rapidly changing digital landscape requires new methods to accurately assess how today’s consumers think and behave. To evoke everyday uses of mobile technology, these new methods should be entertaining, replacing fact-based questions with fast-paced intuitive exercises. Implicit mobile research also […]
We are often told that it is “all about change”, particularly when it comes to technology and how media is delivered to us these days. Indeed, much is about change, such as how emerging markets can go from low to high media consumption by leapfrogging […]
Growing at an estimated annual rate of 20 percent, the Halal Industry is a booming business on a global scale. In fact, the Halal food market now makes up about 19 percent of the global food market. From food to health care and everything in […]
Social media has become a major part of everyday life. Often these platforms get a reputation for sharing food choices or selfies, and the usage numbers show that Thailand’s social media has one of the highest usage rates in the world, yet there has been […]
To give you a look into how much Asia is a melting pot of diversified values, we did a little comparison on the different notions towards Make-up and Skincare in Indonesia, Malaysia and Japan. Based on the frequency of applying Make-up vs Skincare (Top 2 […]
Global research agency BDRC Group has launched an innovative new study that surveys travellers at their point of purchase through traditional travel agencies, online travel agents (OTAs) and corporate travel management companies (TMCs). With a sample of 16,286 projected to a universe of 9.9 million […]
Millennials: the latest group that advertisers are looking to reach, even though there is still no consensus on when this generation starts and ends. This is very worrying from a marketing perspective—how can we target them if we don’t know exactly who they are? Despite […]
