Case studies

Insight into specific products, categories, consumer groups, or geographic markets

Brand Purpose – The Slippery Slope for Woke Brands

‘Brand Purpose’ – the reason for a brand to exist beyond making money – has become a hot topic. Many brands now include topics such as race, gender, sexuality, and the environment in their communications, subjects that they might have avoided only a few years […]

brand partnership

Elements of successful brand partnerships

brand partnership

We live in an era where brand collaborations are increasingly commonplace. While this may seem like a recent trend, brand partnerships have been around for decades. One of the most prominent examples is Betty Crocker partnering with Hershey’s in the 1980s to include chocolate syrup […]

International Schooling in a Post COVID-19 World

As Pfizer and Moderna announce COVID-19 vaccines with 90% efficacy, we might at last be able to think about a real ‘Post Covid-19’ world. World economies have been battered, and we will be dealing with the effects for many years to come. The international school […]

COVID-19 is Making Esports Mainstream

COVID-19 is Making Esports Mainstream

COVID-19 is Making Esports Mainstream

The numbers don’t lie – esports has been on the rise for a while now. The industry is valued at close to 1.1 billion dollars today and is expected to grow at an average of 13% through to 2023. While North America, China, and South […]

Diversity in International Schools

Diversity is one of the greatest attractions of international schools across the world. These schools expose children to different nationalities, cultures, religions, and languages. They appeal to parents who want to make their children ‘more worldly’: international in their outlook, ‘colour-blind’, socially adaptable, and cosmopolitan. […]

A Different Kind of Panel

The SME Series from BVA BDRC Interview with Alexia Sichere & Maelle Pochat, founders of the consumer product review site Try & Review In 2016, two French entrepreneurs in Singapore decided to set up a product review site where consumers could share their thoughts and […]

Talking To Generations

BDRC recently partnered with the School of Management and Communication at the Republic Polytechnic in Singapore to undertake extensive research to assess the media habits and preferences of Gen Z and Y consumers. From November 2018 to January 2019, we undertook five focus groups (with […]

Video Streaming – People Still Want to Pay

The smartphone has made our lives better and worse. With roaming services and Wif, work tends to follow us around, meaning we feel compelled to respond to work emails outside the office, and even on holiday. But the mobile has made some mundane activities, such […]

Context Makes People Remember TV Ads

This was the headline finding from our multi-award winning research for Channel 4 around Contextual Moments – Channel 4’s new AI driven TV advertising technology that enables the broadcaster to place a brand’s ads next to relevant scenes in a linear TV show. It could […]

Implicit Mobile Research Can Minimise Response Bias in Asian Markets

Marketers are realising that the rapidly changing digital landscape requires new methods to accurately assess how today’s consumers think and behave. To evoke everyday uses of mobile technology, these new methods should be entertaining, replacing fact-based questions with fast-paced intuitive exercises. Implicit mobile research also […]

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