‘Brand Purpose’ – the reason for a brand to exist beyond making money – has become a hot topic. Many brands now include topics such as race, gender, sexuality, and the environment in their communications, subjects that they might have avoided only a few years […]
We live in an era where brand collaborations are increasingly commonplace. While this may seem like a recent trend, brand partnerships have been around for decades. One of the most prominent examples is Betty Crocker partnering with Hershey’s in the 1980s to include chocolate syrup […]
As Pfizer and Moderna announce COVID-19 vaccines with 90% efficacy, we might at last be able to think about a real ‘Post Covid-19’ world. World economies have been battered, and we will be dealing with the effects for many years to come. The international school […]
The numbers don’t lie – esports has been on the rise for a while now. The industry is valued at close to 1.1 billion dollars today and is expected to grow at an average of 13% through to 2023. While North America, China, and South […]
Diversity is one of the greatest attractions of international schools across the world. These schools expose children to different nationalities, cultures, religions, and languages. They appeal to parents who want to make their children ‘more worldly’: international in their outlook, ‘colour-blind’, socially adaptable, and cosmopolitan. […]
The SME Series from BVA BDRC Interview with Alexia Sichere & Maelle Pochat, founders of the consumer product review site Try & Review In 2016, two French entrepreneurs in Singapore decided to set up a product review site where consumers could share their thoughts and […]
BDRC recently partnered with the School of Management and Communication at the Republic Polytechnic in Singapore to undertake extensive research to assess the media habits and preferences of Gen Z and Y consumers. From November 2018 to January 2019, we undertook five focus groups (with […]
The smartphone has made our lives better and worse. With roaming services and Wif, work tends to follow us around, meaning we feel compelled to respond to work emails outside the office, and even on holiday. But the mobile has made some mundane activities, such […]
This was the headline finding from our multi-award winning research for Channel 4 around Contextual Moments – Channel 4’s new AI driven TV advertising technology that enables the broadcaster to place a brand’s ads next to relevant scenes in a linear TV show. It could […]
Marketers are realising that the rapidly changing digital landscape requires new methods to accurately assess how today’s consumers think and behave. To evoke everyday uses of mobile technology, these new methods should be entertaining, replacing fact-based questions with fast-paced intuitive exercises. Implicit mobile research also […]
