“It’s the economy, stupid!” was a phrase coined by James Carville in 1992, a strategist in Bill Clinton’s successful presidential campaign. While considering various strategies to unseat the incumbent, George H.W. Bush, the US economy at the time was struggling, and it was just so […]
Recently, COVID-19 booster shots have been a much- talked-about topic globally. There have been many debates around the need for booster shots, with the World Health Organization (WHO) earlier calling for a halt to booster programs, especially in first- world countries with high vaccination rates. […]
Esports, or electronic sports, refers to the competitive world of video gaming, which often takes the form of organised tournaments, participated in by professional gamers and viewed by a large audience. During the COVID-19 outbreak, many sports fans have missed live sporting action, and esports […]
How bot-enabled research can help businesses and brands develop a deeper understanding of personal/household hygiene habits in order to meet the needs of African consumers, and increase their business impact. Many years ago, in the days of one-way communication, brands dictated their terms to consumers, […]
The incredible growth of esports viewership The esports industry has gained momentum in the past decade with millions of eSports fans worldwide, thanks to a multitude of reasons. The growth in the industry has remarkably accelerated the growth of viewership, making esports one of the more […]
A Study on eSports Audience Habits and Interests The global esports industry, already on a healthy growth trajectory, has witnessed a massive surge in interest among its audience. According to one report, esports had a global audience of 398 million in 2019, which is expected […]
‘Brand Purpose’ – the reason for a brand to exist beyond making money – has become a hot topic. Many brands now include topics such as race, gender, sexuality, and the environment in their communications, subjects that they might have avoided only a few years […]
We live in an era where brand collaborations are increasingly commonplace. While this may seem like a recent trend, brand partnerships have been around for decades. One of the most prominent examples is Betty Crocker partnering with Hershey’s in the 1980s to include chocolate syrup […]
As Pfizer and Moderna announce COVID-19 vaccines with 90% efficacy, we might at last be able to think about a real ‘Post Covid-19’ world. World economies have been battered, and we will be dealing with the effects for many years to come. The international school […]
The numbers don’t lie – esports has been on the rise for a while now. The industry is valued at close to 1.1 billion dollars today and is expected to grow at an average of 13% through to 2023. While North America, China, and South […]
