Consumer & Shopper

Increasing Online Conversion by Reducing Psychological Distance

In today’s crowded online marketplace, we all face the same challenge: how do we attract and convert shoppers? While increased media spend is an almost guaranteed way to attract more people to an online platform, getting them to actually buy is a whole different ball […]

Singapore’s Top Ten Favourite Brands in 2017

MILO  has been ranked as Singapore consumers’ favourite brand, according to the latest brand survey from Superbrands, which was conducted by the research agency BDRC Asia earlier this year, in September 2017. The latest findings from Superbrands identified over 500 of Singapore consumers’ favourite brands […]

Here and Now – Consumer Trends at Join the Dots

Our philosophy at Join the Dots is that consumer trends are a result of our desire to satisfy basic human drivers and in particular the need to increase happiness. Recent research into Positive Psychology has identified that there are five areas which aid human happiness. […]

Powering Your Brand for Growth in Southeast Asia

The recent release by WPP and Millward Brown of the 2015 BrandZTM Top 100 Most Valuable Global Brands showed that brand value has risen substantially over the past 10 years despite economic and societal disruptions. The total brand value of the Top 100 now stands […]

Sex Appeal – 4 Tips for Marketing Men’s Products

Although men, in general, can be cut-throat competitive, goal-oriented, interested in power and, frankly, wired very differently from their female counterparts, marketers must focus first on aptly targeted emotional marketing and the relevant benefits that products can provide before focusing on who is making the […]

Malaysian Shopping Trends in 2014

An Ipsos & SSI study that looks into the shopping habits of Malaysians in 2014. Overall spending has increased year-on-year and private label spending is also on the rise. Malaysia – An Ipsos & SSI poll attempting to understand Malaysians Shopping Spends in 2014 shows […]

Smartphones: Sleepless in Singapore

An omnibus survey by Toluna revealed that Singapore consumers are increasingly addicted to their smartphones. While as high as 91% of users see technology as a form of happiness, three-quarters (76%) also see it as a source of stress, which highlights the contradictory relationship that […]

Seeing Value in the MIST

Global marketers learned long ago that focusing on the wealthiest Western countries could only grow their businesses to a certain extent. They turned their attention to the emerging economies with the most potential in terms of size and growth – the BRIC markets. Yet many […]

Islamic Consumers: The Next Billion

If you consider that in the next 17 years, there will be 2.2 billion Muslims in the world, the size of the population of China and India put together, your views as a marketing and research professional on the “Next Billion” may get somewhat altered. […]

1 2 3 6