Consumer & Shopper

Online dating in Asia

Against the odds: The rise of online dating in Asia

Online dating in Asia

The COVID-19 pandemic, with its lockdowns and border closures, has created many a lonely soul. This is perhaps the main reason why online dating has seen a meteoric rise since the coronavirus first hit. But online dating apps are not new, and they are just […]

Influence the online shopper journey

Influence the online shopper journey by applying psychographic insights

Influence the online shopper journey

When looking to understand and influence the online shopper journey, there is a tendency to focus on touchpoints, like social media, reviews, and online retailers. However, there’s an alternative view of segmentation that digital marketers could consider: psychographics. Because consumer journeys are highly personal – […]

brand partnership

Elements of successful brand partnerships

brand partnership

We live in an era where brand collaborations are increasingly commonplace. While this may seem like a recent trend, brand partnerships have been around for decades. One of the most prominent examples is Betty Crocker partnering with Hershey’s in the 1980s to include chocolate syrup […]

How to build and retain trust in uncertain times

Brand trust: Unanimously agreed as being the single most important metric in the brand health value chain, and also the one that is hardest to attain. With the disruption that Covid-19 has caused worldwide, it is not surprising to see brands struggling with this measure […]

mobile research

Understanding Consumers through Their Mobile Activity

mobile research

A consumer’s thoughts, preferences, and desires can be determined through their online search, browse, stream and surf activity. In the history of marketing, there has never been a more direct, intimate, and current window into the soul of consumers than their online behaviour. In Asia, […]

COVID-19 is Making Esports Mainstream

COVID-19 is Making Esports Mainstream

COVID-19 is Making Esports Mainstream

The numbers don’t lie – esports has been on the rise for a while now. The industry is valued at close to 1.1 billion dollars today and is expected to grow at an average of 13% through to 2023. While North America, China, and South […]

Domestic Tourism in Taiwan

Tourism is back in the game, finally, and Taiwan’s tourism industry is preparing for the next round of hype as COVID-19 comes under control and stimulus vouchers are launched. Though it is still mandatory to wear masks on public transportation in Taiwan, the country is […]

E-commerce platforms saved businesses in Asia during global pandemic

How E-Commerce Saved Businesses During Covid-19

E-commerce platforms saved businesses in Asia during global pandemic

Covid-19 has caused severe disruption to many businesses across the world, as many retail and F&B outlets, among others, were instructed by governments to stop their services in an attempt to curb the deadly virus. As a result, many companies within these industries were forced […]

Optimise Your E-Commerce Strategies for Disrupted Consumer Behaviour

A massive acceleration in online activity has been one of the most obvious changes to consumer behaviour during the COVID-19 crisis. Whether or not consumers revert to old habits and choices will depend on whether the new experience is a good one or not. With […]

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