Consumer & Shopper

Electric Vehicle

Gen X: The Marketing Blind Spot?

Young consumers have always been the key focus of attention for marketers in Asia. With a population that is young (over half the population of India and over a third of the population of China are under the age of 30) and a world that […]

sustainability
Creating Epic Experiences for Parents

Creating Epic Experiences for Parents

Creating Epic Experiences for Parents

Recommendations from other parents are one of the key reasons for international schools getting into the consideration set of parents. Parent surveys, such as those run by BVA BDRC, can inform a school in what areas they are satisfying parents, but what really drives recommendations […]

Esports in Asia

Asia Leads the Way in Esports Growth

Esports in Asia

Esports, or electronic sports, refers to the competitive world of video gaming, which often takes the form of organised tournaments, participated in by professional gamers and viewed by a large audience. During the COVID-19 outbreak, many sports fans have missed live sporting action, and esports […]

E-commerce in APAC

APAC E-Commerce – The Next Online Shopping Standard

E-commerce in APAC

The pandemic was one of the catalysts of the ‘e-comm boom’ and it caused a huge number of new online shoppers and businesses to join the game. But even before the health crisis, the Asian digital market was already leading the way with its innovative […]

Brand Humanization

The Evolution of Brand Humanisation

Brand Humanization

How bot-enabled research can help businesses and brands develop a deeper understanding of personal/household hygiene habits in order to meet the needs of African consumers, and increase their business impact. Many years ago, in the days of one-way communication, brands dictated their terms to consumers, […]

Needs identification

Needs Identification and Idea Screening

Needs identification

We all know that too many newly launched products fail. However, with cost-effective, quick-turnaround online testing now available earlier in the product life cycle, brands can increase product potential by better understanding market/ consumer needs from the outset. By identifying the most important needs and […]

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