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Machine Learning Bolsters Market Research
Technology continues to empower marketers to improve the efficacy and personalisation of messages. Data informs targeting capabilities and insight supplements understanding. This insight has...
Singapore’s Top Ten Favourite Brands in 2017
MILO has been ranked as Singapore consumers’ favourite brand, according to the latest brand survey from Superbrands, which was conducted by the research agency...
Beyond the Black Box: Digital Ad Measurement Comes of Age
Advertising research is undergoing radical change as ad spend continues to grow steadily but shifts from offline to digital. Some facts:
• Global digital ad...
In a Shrinking World, Marketers Need Cultural Insights to Combine Universal Truths with Local...
Little by little, the past few years have seen a weakening of the dominance of multi-national brands in Asia, as local players win consumers’...
Don’t Believe It’s All About Change!
We are often told that it is “all about change”, particularly when it comes to technology and how media is delivered to us these...
The Growing Importance of Social Media for Business
Social media has become a major part of everyday life. Often these platforms get a reputation for sharing food choices or selfies, and the...
Beauty in Asia: Skin Care versus Makeup
To give you a look into how much Asia is a melting pot of diversified values, we did a little comparison on the different...
Technology Expressions
Create Lab is an educational institution that helps children to become “expressive in using technology”. Established in July 2015, it is the brainchild of...
Reaching Asia’s Affluent Millennials
Millennials: the latest group that advertisers are looking to reach, even though there is still no consensus on when this generation starts and ends....
E-Commerce in China expected to slow but growth remains strong
Global market intelligence agency Mintel has released a new report <Haitao Shopping-China 2017> predicting that the Haitao market would peak within China’s overall online...
