Regional Insights

Regional Insights

Beyond the Black Box: Digital Ad Measurement Comes of Age

Advertising research is undergoing radical change as ad spend continues to grow steadily but shifts from offline to digital. Some facts: • Global digital ad...

In a Shrinking World, Marketers Need Cultural Insights to Combine Universal Truths with Local...

Little by little, the past few years have seen a weakening of the dominance of multi-national brands in Asia, as local players win consumers’...

Don’t Believe It’s All About Change!

We are often told that it is “all about change”, particularly when it comes to technology and how media is delivered to us these...
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The Growing Importance of Social Media for Business

Social media has become a major part of everyday life. Often these platforms get a reputation for sharing food choices or selfies, and the...

Beauty in Asia: Skin Care versus Makeup

To give you a look into how much Asia is a melting pot of diversified values, we did a little comparison on the different...

Technology Expressions

Create Lab is an educational institution that helps children to become “expressive in using technology”. Established in July 2015, it is the brainchild of...

Reaching Asia’s Affluent Millennials

Millennials: the latest group that advertisers are looking to reach, even though there is still no consensus on when this generation starts and ends....

E-Commerce in China expected to slow but growth remains strong

Global market intelligence agency Mintel has released a new report <Haitao Shopping-China 2017> predicting that the Haitao market would peak within China’s overall online...

Fit for Business – SME Series

With the closure of California Fitness, one might question the viability of the gym business in Singapore. However, the answer lies in moving with...

3 Steps to Improve Your POS ROI in Asia

While the retail landscape in Asia varies vastly, for most food categories the store floor remains a vital battleground, commanding more than 95 percent...
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