Regional Insights

The Rise Of Business-To-Business Market Research In China

Western companies operating in China are increasingly realizing the importance and value of conducting market research studies, particularly within the business-to-business arena. There are 2 key reasons for this: Many companies recently adding or expanding their marketing intelligence teams (especially b2b specialist teams) within either their marketing […]

Consumers in Hong Kong multi-task with tablets

Tablet devices have become one of the fastest growing technologies in recent times, with GfK Hong Kong retail audit data reflecting heightening adoption rate in the country. Sales of this device have been on the uptrend, hitting 1.9 million units in 2012—over 44 percent more […]

Developing Online Marketing Strategies For The China Market

Western companies operating in China are increasingly recognising the importance of developing an effective online marketing strategy for the market. With China’s online population having already passed the half a million mark (already double that of the U.S.), a shift in the way in which […]

Indonesia’s the Place

It is no longer a secret that Indonesia is the place to be if you’re in market research. Ranked the 6th largest among developing countries, Indonesia is one of the fastest growing economies in the world at around 6% GDP growth. Mostly shielded by the […]