Each year, the Institute of Practitioners in Advertising (IPA) hosts EffWorks, a marketing effectiveness initiative.
Each year, the Institute of Practitioners in Advertising (IPA) hosts EffWorks, a marketing effectiveness initiative.
Innovation is a central issue in economic prosperity—that is not entirely new. Today, innovation has
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Right before the 3rd MRMW North America conference 2013 in Minneapolis later this week, I
In May 2014, ESOMAR held its Asia Pacific conference in Jakarta, Indonesia. With the fourth-largest
Asia Research had the chance to discuss with Jasper Lim, CEO of the Merlien Institute
Market Research industry thought-leaders think that crowdsourcing will have a disruptive impact on market research.
Related session at APAC MRMW 2017: Lift creative ROI and win consumers with neuroscience in
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Interview with Joan Koh, Managing Director, Nielsen Singapore and Malaysia, and newly elected president of
Related session at APAC MRMW 2017 Panel Discussion: Embracing technology to stay relevant in a
Related session at APAC MRMW 2017: Speeding up the ideation process through crowdsourced intelligence How