Asia Research has interviewed Joaquim Bretcha, the new president of ESOMAR, about what the research business should be doing to adapt to the new consumer insight ecosystem. Despite the pressure on the research business, ESOMAR continues to report year-on-year growth, with Asia Pacific still being […]
The SME Series from BVA BDRC Interview with Alexia Sichere & Maelle Pochat, founders of the consumer product review site Try & Review In 2016, two French entrepreneurs in Singapore decided to set up a product review site where consumers could share their thoughts and […]
Related session at APAC MRMW 2017: Path of discovery – Unravelling consumer decision making in the digital world Making surveys popular amongst customers through innovative mobile research methods – Whatsapp, Facebook Messenger How does popular digital app based research insights transform into actionable verdicts Is […]
Related session at APAC MRMW 2017 Panel Discussion: Embracing technology to stay relevant in a new era of consumer insights covered the following: Keeping pace with new technology trends and integrating them into your research toolbox New tools – new insights: can we really generate […]
Related session at APAC MRMW 2017: Bits and Atoms – Balancing limitless data with human truths to generate insights Uber as a company is fundamentally built on and driven by data. However, as we get scale, there are certain fundamental human truths we need to […]
Related session at APAC MRMW 2017: Online shopping behavior in Asia – Comparing cross-device consumer behavior using passive metering in Japan and Taiwan Combining traditional research with passive metering to enhance insight generation Integrating survey data with online behavior Revealing the overall purchase behavior and […]
Related session at APAC MRMW 2017: Lift creative ROI and win consumers with neuroscience in the age of distraction With the rapid spread and influence of technology, consumers today are bombarded by a myriad of advertisements on multiple devices and digital platforms. Rise above the […]
Related session at APAC MRMW 2017: Speeding up the ideation process through crowdsourced intelligence How is crowdsourcing adopted today by the world’s leading brands? Crowdsourced ideation methodology & key success factors Examples of applications and results across verticals Practical case study: P&G Pantene ___ François […]
About a year ago, Join the Dots set up their first overseas office in Singapore. At the time, Asia Research interviewed their new Managing Director, Karen Schofield (pictured), on their reasons for setting up in Asia, their plans for Asia, and what she looked forward […]
With Indonesia’s GDP growth expected to reach 5.5% by 2017, the country looks set to be one of the fastest growing economies in the Asia Pacific region. Recent government support has provided a much-needed financial crutch to the country, responding to Indonesia’s previously weak position […]
