Interview

Interview: Ruchika Gupta – Borderless Access at MRMW 2017

Related session at APAC MRMW 2017: Path of discovery – Unravelling consumer decision making in the digital world Making surveys popular amongst customers through innovative mobile research methods – Whatsapp, Facebook Messenger How does popular digital app based research insights transform into actionable verdicts Is […]

Interview: Deepak Chandran– Fonterra at MRMW 2017

Related session at APAC MRMW 2017 Panel Discussion: Embracing technology to stay relevant in a new era of consumer insights covered the following: Keeping pace with new technology trends and integrating them into your research toolbox New tools – new insights: can we really generate […]

Interview: Evan Williams – UBER at MRMW APAC 2017

Related session at APAC MRMW 2017: Bits and Atoms – Balancing limitless data with human truths to generate insights Uber as a company is fundamentally built on and driven by data. However, as we get scale, there are certain fundamental human truths we need to […]

Interview: Simon van Duivenvoorde – Wakoopa at MRMW 2017

Related session at APAC MRMW 2017: Online shopping behavior in Asia – Comparing cross-device consumer behavior using passive metering in Japan and Taiwan Combining traditional research with passive metering to enhance insight generation Integrating survey data with online behavior Revealing the overall purchase behavior and […]

Interview: Dr. Satoshi Tsujimoto– Nielsen at MRMW 2017

Related session at APAC MRMW 2017: Lift creative ROI and win consumers with neuroscience in the age of distraction With the rapid spread and influence of technology, consumers today are bombarded by a myriad of advertisements on multiple devices and digital platforms. Rise above the […]

Interview: François Pétavy– eYeka at MRMW 2017

Related session at APAC MRMW 2017: Speeding up the ideation process through crowdsourced intelligence How is crowdsourcing adopted today by the world’s leading brands? Crowdsourced ideation methodology & key success factors Examples of applications and results across verticals Practical case study: P&G Pantene ___ François […]

One Year In

About a year ago, Join the Dots set up their first overseas office in Singapore. At the time, Asia Research interviewed their new Managing Director, Karen Schofield (pictured), on their reasons for setting up in Asia, their plans for Asia, and what she looked forward […]

Perspective: The Future of Market Research in Indonesia

With Indonesia’s GDP growth expected to reach 5.5% by 2017, the country looks set to be one of the fastest growing economies in the Asia Pacific region. Recent government support has provided a much-needed financial crutch to the country, responding to Indonesia’s previously weak position […]

A Story of Resilience – A Qualitative360 APAC 2016 Sneak Preview

At the upcoming Qualitative360, leading research practitioners and academics will exchange ideas and strategies, brainstorm on the latest cutting-edge qualitative techniques and how they can be used effectively to deliver actionable insights for brands. Asia Research steals a moment with Mr. Hidayatullah Cahyatama, Founder & […]

Malaysia: The Insider View

Recently we took the chance to discuss with Datin Kala Sethu her new role as the president of the Market Research Society of Malaysia (MRSM), her view on the research business in Malaysia, and what changes we can expect within the next few years. Asia […]

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