Related session at APAC MRMW 2017: Path of discovery – Unravelling consumer decision making in the digital world Making surveys popular amongst customers through innovative mobile research methods – Whatsapp, Facebook Messenger How does popular digital app based research insights transform into actionable verdicts Is […]
Related session at APAC MRMW 2017 Panel Discussion: Embracing technology to stay relevant in a new era of consumer insights covered the following: Keeping pace with new technology trends and integrating them into your research toolbox New tools – new insights: can we really generate […]
Related session at APAC MRMW 2017: Bits and Atoms – Balancing limitless data with human truths to generate insights Uber as a company is fundamentally built on and driven by data. However, as we get scale, there are certain fundamental human truths we need to […]
Related session at APAC MRMW 2017: Online shopping behavior in Asia – Comparing cross-device consumer behavior using passive metering in Japan and Taiwan Combining traditional research with passive metering to enhance insight generation Integrating survey data with online behavior Revealing the overall purchase behavior and […]
Related session at APAC MRMW 2017: Lift creative ROI and win consumers with neuroscience in the age of distraction With the rapid spread and influence of technology, consumers today are bombarded by a myriad of advertisements on multiple devices and digital platforms. Rise above the […]
Related session at APAC MRMW 2017: Speeding up the ideation process through crowdsourced intelligence How is crowdsourcing adopted today by the world’s leading brands? Crowdsourced ideation methodology & key success factors Examples of applications and results across verticals Practical case study: P&G Pantene ___ François […]
About a year ago, Join the Dots set up their first overseas office in Singapore. At the time, Asia Research interviewed their new Managing Director, Karen Schofield (pictured), on their reasons for setting up in Asia, their plans for Asia, and what she looked forward […]
With Indonesia’s GDP growth expected to reach 5.5% by 2017, the country looks set to be one of the fastest growing economies in the Asia Pacific region. Recent government support has provided a much-needed financial crutch to the country, responding to Indonesia’s previously weak position […]
At the upcoming Qualitative360, leading research practitioners and academics will exchange ideas and strategies, brainstorm on the latest cutting-edge qualitative techniques and how they can be used effectively to deliver actionable insights for brands. Asia Research steals a moment with Mr. Hidayatullah Cahyatama, Founder & […]
Recently we took the chance to discuss with Datin Kala Sethu her new role as the president of the Market Research Society of Malaysia (MRSM), her view on the research business in Malaysia, and what changes we can expect within the next few years. Asia […]
