We spotted an opportunity with the ‘Trip Advisors’ for taking research to the next level. Working in partnership with Try & Review, BVA BDRC is tapping into some of the more advanced consumers in the beauty and personal care market to understand the future of […]
The world has and is changing at a breath-taking pace. Media, retail, financial services are being taking over by the companies that have changed the most. These companies have become “frictionless” in the way they do things. Whilst we do see new ways of doing […]
Making your content on social media viral has been the Holy Grail of digital marketers. It significantly increases the efficiency of digital spend and makes the brands salient in consumers mind. When asked in a survey – consumers can’t say what makes the content go […]
Piers presents extracts from recent surveys conducted by Asia Research on developments in the market research industry. This includes findings from our annual stakeholder survey that examines the threats and opportunities to the market research industry, trends in research procurement, and factors that determine the […]
What if respondents came to you wanting to try your products, and then became your product advocates? Traditional product testing usually involves laborious home placements or central location tests, but the results of great product reviews can be left sitting idle in the insight department. […]
Asia Research is the leading organiser of research seminars in Southeast Asia. Our highly popular Breakfast Seminars feature papers from industry thought – leaders, providing a social and interactive format to facilitate the sharing of knowledge with our buy – side and sell – side […]
The 3rd in the Asia Research series of ‘research on research’, we report on ‘The State of the Market Research Industry’ in Singapore. Based on in-depth research conducted with a range of market research buyers in Singapore earlier this year, we report on the issues […]
Drawing on material from the consumer psychology training she led for the UK’s Market Research Society, Karen’s talk will take us from theory to practice. She will demonstrate the power of mental heuristics and context on our decision making, and the implications for us as […]
What if respondents came to you wanting to try your products, and then became your product advocates? Traditional product testing usually involves laborious home placements or central location tests, but the results of great product reviews can be left sitting idle in the insight department. […]
We hear a lot about ‘brand loyalty’, but why do some of the most valuablke brands disappear after 10 years? BDRC and Lightspeed Research undertook a joint study across Asia to assess the extent to which new products & fundamentally new technology is breaking the […]
