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Standing in their shoes – Join the Dots
Our industry faces the challenge of remaining relevant to the increasingly mobile-obsessed and time poor people who we need to take part. This session...
State of the industry address 5 – BDRC Asia/Asia Research
For the last 5 years, Asia Research has brought you the results of our annual “research-on-research” surveys.
Based on both client & supplier surveys, we...
Felling the gap…. – Tapestry Works
This presentation will share the power of implicit research tools to measure how people feel about categories, brands and employers in terms of both...
In-the-moment vs. post the moment mobile … – SSI
Mobile research will be the way forward in Indonesia, fast and cost effective research in Indonesia, reaching a much wider range of consumers. Mobiles...
The changing face of insight collection – Cint
The collection of Insights is rapidly changing to reflect the pace of modern society demands. Brands cannot afford not to listen to all channels...
A view of customer experience through the consumer journey – SKIM
Customer satisfaction can be measured across the consumer journey, each point being evaluated and rated by customers on how satisfied they are at that...
The loyalty fallacy – 2CV Asia
Customer loyalty is a common topic in business & marketing – companies aim to increase it, books & conferences are dedicated to the topic,...
Think happy! Using happiness theory to close the empathy gap –...
Today’s brands are faced with a new set of challenges; consumers are more demanding and savvy than ever before. Just as consumers are re-evaluating...
Developing a winning communications strategy – SKIM
For many companies, the essence of a focused communication strategy is a strong and clear claim at its foundation. A claim is a concise...
Feeling the gap: … Tapestry Works / Asia Research
In this presentation, Neil will share examples of using visual card sorts to measure how people feel about categories, brands and employers in terms...
