Customer loyalty is a common topic in business & marketing – companies aim to increase

Net Promoter Scoring (NPS) is viewed as a better predictor of repurchase intent than Customer

Passive measurement can help content producers and media owners navigate an increasingly complex audience environment

“Half the money I spend on advertising is wasted; the trouble is I don’t know

VOTED BEST PAPER – The marketing obsession with ‘Millennials’ can be a distraction in two

What if respondents came to you wanting to try your products, and then became your

Traditionally, researchers have been forbidden to engage consumers in a sales process. Does mobile technology

There have never been so many ways to connect with consumers. There has never been

We are not rational, value-maximizing beings. Instead, emotion and mental short-cuts drive our behaviour and

The post-1980s generation we call ‘millennials’ is typically characterised as the world’s first truly global

Today’s brands are faced with a new set of challenges; consumers are more demanding and

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