Millennials are becoming a major decisive customer group, bringing a wave of change along with them. Growing up in a time of immense technological advancement, the millennial generation is now moving into their prime spending years and brands are forced to reexamine their offerings to […]
The post-1980s generation we call ‘millennials’ is typically characterised as the world’s first truly global generation, with more overlapping values and shared experiences than any before them. But despite all the talk, are they really so different from other generations? As their spending power increases, […]
VOTED BEST PAPER – The marketing obsession with ‘Millennials’ can be a distraction in two ways – firstly it makes us ‘lazy’ in terms of trying to understand market segments, and secondly we can end up ignoring the more valuable segments of the market, such […]
If the research industry learned anything from the outcomes of Brexit and Trump’s 2016 presidential bid, it’s that our models for gauging public opinion and predicting future behaviour need to evolve. To overcome the constraints of traditional, top-down approaches to online polling, YouGov applied a […]
For too long, Indonesia has been dependent on offline data collection, taking too long, and only reaching just part of the much wider market in Indonesia. Mobile research and online video technology is going further into consumer markets in Indonesia. With two case studies, BDRC […]
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker, pioneer of marketing is famously reputed to have said that. However, it is not licence to shrug and ignore the problem when it is possible to […]
Insight Communities enable brands to have ongoing dialogue with customers via an innovative and engaging online platform. Customers have a vested interest in helping you improve, and by sharing back how they can influence your business decisions. In this paper, we show how Insight Communities […]
The Asia Research publication will present a paper on the health and outlook for the market research industry in Asia, including results from the 2017 Buyer Survey in Indonesia. Presented by Piers Lee, part of the editorial team of Asia Research, Piers will report on […]
Related session at APAC MRMW 2017: Path of discovery – Unravelling consumer decision making in the digital world Making surveys popular amongst customers through innovative mobile research methods – Whatsapp, Facebook Messenger How does popular digital app based research insights transform into actionable verdicts Is […]
Related session at APAC MRMW 2017 Panel Discussion: Embracing technology to stay relevant in a new era of consumer insights covered the following: Keeping pace with new technology trends and integrating them into your research toolbox New tools – new insights: can we really generate […]
