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Making a lasting impression … – Kantar Millward Brown
In the new connected world, there is a huge opportunity to rewrite the rules for creative development. Most brands develop campaigns around a product...
Traditional media, alive & kicking – BBC World News/BDRC Asia
Despite the advance of new media and social media, recent research conducted by BBC World News and their research partner BDRC Asia demonstrates that...
Online advertising: How to measure … – SSI
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker, pioneer of marketing is famously...
How new players in streaming media … – BDRC Group
Anthony provides an overview on non-linear TV in Asia, specificallyon how new players in streaming media are changing the video entertainment landscape.___Presentation by Anthony...
Can you tell me outside the box? – SSI
People are creative and often have something to say. We’ve seen this in interviewed modes where the participants speak in their own words as...
Next steps for technology in consumer insight – Asia Research
Based on research conducted by the Asia Research publication, Piers Lee provides an overview of the evolution of survey technology and how this is...
Standing in their shoes – Join the Dots
Our industry faces the challenge of remaining relevant to the mobile-obsessed and time-poor people who we need to take part. This session offers new...
Courting the distracted consumer – Kantar TNS
In a world of constant sensory overload, how can organisations embed themselves in consumer’s memories and create lasting preference? The paper examines the role...
Loyalty is dead. Long live the consumer – Leo Burnett
In an age of consumer empowerment through the internet and the consequent benefit of instant gratification and per- sonalized content, conventional customer loyalty is...
Standing in their shoes – Join the Dots
Our industry faces the challenge of remaining relevant to the increasingly mobile-obsessed and time poor people who we need to take part. This session...
