Asia Research Seminar Highlights – September 2018 “The State of the Industry Address 3” Prospects for the research business in Singapore Sponsored by Cint https://www.cint.com/ BDRC Asia https://www.bva-bdrc.com/ Join the Dots https://www.jointhedotsmr.com/ ___ Interested to support our next breakfast seminar, contact us http://asia-research.net/contact/
The 3rd in the Asia Research series of ‘research on research’, we report on ‘The State of the Market Research Industry’ in Singapore. Based on in-depth research conducted with a range of market research buyers in Singapore earlier this year, we report on the issues […]
Drawing on material from the consumer psychology training she led for the UK’s Market Research Society, Karen’s talk will take us from theory to practice. She will demonstrate the power of mental heuristics and context on our decision making, and the implications for us as […]
What if respondents came to you wanting to try your products, and then became your product advocates? Traditional product testing usually involves laborious home placements or central location tests, but the results of great product reviews can be left sitting idle in the insight department. […]
We hear a lot about ‘brand loyalty’, but why do some of the most valuablke brands disappear after 10 years? BDRC and Lightspeed Research undertook a joint study across Asia to assess the extent to which new products & fundamentally new technology is breaking the […]
We are not rational, value-maximizing beings. Instead, emotion and mental short-cuts drive our behaviour and decision-making. These short cuts (or cognitive biases) play a significant role when we buy products and services. And as they are typically unconscious to the buyer, they can be capitalized […]
There have never been so many ways to connect with consumers. There has never been so much data to measure performance, and never so many agencies promising connections to clients. But is more better? How do we avoid creating confusing and disparate impressions for brands? […]
Traditionally, researchers have been forbidden to engage consumers in a sales process. Does mobile technology enable an ethical way to integrate insights with activation? Happi is a consumer engagement insight app with applications in insights, promotions, recruitment and employee engagement. The Happi Hug enables marketers […]
Millennials are becoming a major decisive customer group, bringing a wave of change along with them. Growing up in a time of immense technological advancement, the millennial generation is now moving into their prime spending years and brands are forced to reexamine their offerings to […]
The post-1980s generation we call ‘millennials’ is typically characterised as the world’s first truly global generation, with more overlapping values and shared experiences than any before them. But despite all the talk, are they really so different from other generations? As their spending power increases, […]
