Asia Research Seminar – April 2018 By Neha Jendal, Client Operations Director, Lightspeed Research How product innovation, smart communications, and disruptors can help corporations win over new customers Neha Jindal leads the operations teams for all projects across the Asia-Pacific region. Alongside process and delivery, she is […]
Asia Research Seminar – April 2018 By James Redden, Managing Director of 2CV in Asia We are not rational, value-maximizing beings. Instead, emotion and mental short-cuts drive our behaviour and decision-making. These short cuts (or cognitive biases) play a significant role when we buy products […]
Asia Research Seminar – April 2018 By Cassandra Tan & Aparajita Roy, Kantar Millward Brown There have never been so many ways to connect with consumers. There has never been so much data to measure performance, and never so many agencies promising connections to clients. […]
Asia Research Seminar – April 2018 By Gref Lipper, Chief Happiness Officer, Happi Traditionally, researchers have been forbidden to engage consumers in a sales process. Does mobile technology enable an ethical way to integrate insights with activation? Happi is a consumer engagement insight app with […]
Millennials are becoming a major decisive customer group, bringing a wave of change along with them. Growing up in a time of immense technological advancement, the millennial generation is now moving into their prime spending years and brands are forced to reexamine their offerings to […]
The post-1980s generation we call ‘millennials’ is typically characterised as the world’s first truly global generation, with more overlapping values and shared experiences than any before them. But despite all the talk, are they really so different from other generations? As their spending power increases, […]
VOTED BEST PAPER – The marketing obsession with ‘Millennials’ can be a distraction in two ways – firstly it makes us ‘lazy’ in terms of trying to understand market segments, and secondly we can end up ignoring the more valuable segments of the market, such […]
If the research industry learned anything from the outcomes of Brexit and Trump’s 2016 presidential bid, it’s that our models for gauging public opinion and predicting future behaviour need to evolve. To overcome the constraints of traditional, top-down approaches to online polling, YouGov applied a […]
For too long, Indonesia has been dependent on offline data collection, taking too long, and only reaching just part of the much wider market in Indonesia. Mobile research and online video technology is going further into consumer markets in Indonesia. With two case studies, BDRC […]
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker, pioneer of marketing is famously reputed to have said that. However, it is not licence to shrug and ignore the problem when it is possible to […]
