Interview: Dr. Satoshi Tsujimoto– Nielsen at MRMW 2017

Related session at APAC MRMW 2017: Lift creative ROI and win consumers with neuroscience in the age of distraction With the rapid spread and influence of technology, consumers today are bombarded by a myriad of advertisements on multiple devices and digital platforms. Rise above the […]

Interview: François Pétavy– eYeka at MRMW 2017

Related session at APAC MRMW 2017: Speeding up the ideation process through crowdsourced intelligence How is crowdsourcing adopted today by the world’s leading brands? Crowdsourced ideation methodology & key success factors Examples of applications and results across verticals Practical case study: P&G Pantene ___ François […]

Online advertising: How to measure … – SSI

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker, pioneer of marketing is famously reputed to have said that. However, it is not license to shrug and ignore the problem when it is possible to […]

How new players in streaming media … – BDRC Group

Anthony provides an overview on non-linear TV in Asia, specifically on how new players in streaming media are changing the video entertainment landscape. ___ Presentation by Anthony Dobson,  Global Media Director at the BDRC Group. Presented at Asia Research Breakfast Seminar in Singapore on June […]

Making a lasting impression … – Kantar Millward Brown

In the new connected world, there is a huge opportunity to rewrite the rules for creative development. Most brands develop campaigns around a product message. However, people remember impressions not messages, respond to emotions not facts, and stories not arguments. People have come to hate […]

Can you tell me outside the box? – SSI

People are creative and often have something to say. We’ve seen this in interviewed modes where the participants speak in their own words as the interviewer engages them in a conversation, probing until the topic is exhausted. In self completion there is no conversation, the […]

Standing in their shoes – Join the Dots

Our industry faces the challenge of remaining relevant to the mobile-obsessed and time-poor people who we need to take part. This session offers new solutions to engage with participants on their terms, under a philosophy we’re calling ‘people-centred research’. How can our studies, tools and […]

Loyalty is dead. Long live the consumer – Leo Burnett

In an age of consumer empowerment through the internet and the consequent benefit of instant gratification and per- sonalized content, conventional customer loyalty is a relic from the past and brands are grappling with how to make ge- neric discounts work which unfortunately are not […]