Insight Communities enable brands to have ongoing dialogue with customers via an innovative and engaging online platform. Customers have a vested interest in helping you improve, and by sharing back how they can inﬂuence your business decisions. In this paper, we show how Insight Communities are changing the research landscape and how some of the world’s leading brands are using them to create meaningful relationships with their customers.
Kurt Thompson, Managing Partner, ABN Impact Indonesia.
Presented at Asia Research Breakfast Seminar in Jakarta on July 19, 2017.
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