The unpredictable generation – YouGov (Singapore)

If the research industry learned anything from the outcomes of Brexit and Trump’s 2016 presidential bid, it’s that our models for gauging public opinion and predicting future behaviour need to evolve. To overcome the constraints of traditional, top-down approaches to online polling, YouGov applied a […]

Reaching far and wide …- BDRC Asia Indonesia

For too long, Indonesia has been dependent on offline data collection, taking too long, and only reaching just part of the much wider market in Indonesia. Mobile research and online video technology is going further into consumer markets in Indonesia. With two case studies, BDRC […]

How to measure true ad effectiveness – SSI

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker, pioneer of marketing is famously reputed to have said that. However, it is not licence to shrug and ignore the problem when it is possible to […]

Customers talk when brands listen – ABN Impact

Insight Communities enable brands to have ongoing dialogue with customers via an innovative and engaging online platform. Customers have a vested interest in helping you improve, and by sharing back how they can influence your business decisions. In this paper, we show how Insight Communities […]

Interview: Ruchika Gupta – Borderless Access at MRMW 2017

Related session at APAC MRMW 2017: Path of discovery – Unravelling consumer decision making in the digital world Making surveys popular amongst customers through innovative mobile research methods – Whatsapp, Facebook Messenger How does popular digital app based research insights transform into actionable verdicts Is […]

Interview: Deepak Chandran– Fonterra at MRMW 2017

Related session at APAC MRMW 2017 Panel Discussion: Embracing technology to stay relevant in a new era of consumer insights covered the following: Keeping pace with new technology trends and integrating them into your research toolbox New tools – new insights: can we really generate […]

Interview: Evan Williams – UBER at MRMW APAC 2017

Related session at APAC MRMW 2017: Bits and Atoms – Balancing limitless data with human truths to generate insights Uber as a company is fundamentally built on and driven by data. However, as we get scale, there are certain fundamental human truths we need to […]

Interview: Simon van Duivenvoorde – Wakoopa at MRMW 2017

Related session at APAC MRMW 2017: Online shopping behavior in Asia – Comparing cross-device consumer behavior using passive metering in Japan and Taiwan Combining traditional research with passive metering to enhance insight generation Integrating survey data with online behavior Revealing the overall purchase behavior and […]