Using Behaviour Science For Brand Growth

We are not rational, value-maximizing beings.  Instead, emotion and mental short-cuts drive our behaviour and decision-making. These short cuts (or cognitive biases) play a significant role when we buy products and services.  And as they are typically unconscious to the buyer, they can be capitalized […]

What Truly Matters: A Connected Experience

There have never been so many ways to connect with consumers.  There has never been so much data to measure performance, and never so many agencies promising connections to clients. But is more better?  How do we avoid creating confusing and disparate impressions for brands?  […]

Integrating Insights With Activation In This Mobile Age

Traditionally, researchers have been forbidden to engage consumers in a sales process. Does mobile technology enable an ethical way to integrate insights with activation? Happi is a consumer engagement insight app with applications in insights, promotions, recruitment and employee engagement. The Happi Hug enables marketers […]

The unpredictable generation – YouGov (Singapore)

If the research industry learned anything from the outcomes of Brexit and Trump’s 2016 presidential bid, it’s that our models for gauging public opinion and predicting future behaviour need to evolve. To overcome the constraints of traditional, top-down approaches to online polling, YouGov applied a […]

Reaching far and wide …- BDRC Asia Indonesia

For too long, Indonesia has been dependent on offline data collection, taking too long, and only reaching just part of the much wider market in Indonesia. Mobile research and online video technology is going further into consumer markets in Indonesia. With two case studies, BDRC […]

How to measure true ad effectiveness – SSI

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker, pioneer of marketing is famously reputed to have said that. However, it is not licence to shrug and ignore the problem when it is possible to […]

Customers talk when brands listen – ABN Impact

Insight Communities enable brands to have ongoing dialogue with customers via an innovative and engaging online platform. Customers have a vested interest in helping you improve, and by sharing back how they can influence your business decisions. In this paper, we show how Insight Communities […]