This presentation will share the power of implicit research tools to measure how people feel about categories, brands and employers in terms of both their current feelings and their future aspirations. The gap between the aspirations and reality is shown to be a good predictor of future behaviours and Neil will share examples to demonstrate why goals matter for employers and brands, including data from the most recent cheap prednisone for dogs Asia Research staff survey of those working in market research in Indonesia and other Asian markets.
Presentation by Dr Neil Gains, Owner and Founder of Tapestry Works.
Presented at Asia Research Breakfast Seminar “Customer Experience is Getting Better” in Jakarta (Indonesia) on September 1, 2016.
A Linking Asia 21 production brought to you by Asia Research Online and Magazine.
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