In this presentation, Neil will share examples of using visual card sorts to measure how people feel about categories, brands and employers in terms of both their current feelings and their future aspirations. The gap between the aspirations and reality has been shown to be a good predictor of future behaviours and Neil will share examples to demonstrate the importance of understanding human goals, be they those of your customers or employees, including data from the most recent Asia Research staff survey of those working in market research in Asia.
Presentation by Dr Neil Gains, Managing Director of TapestryWorks.
Presented at Asia Research Breakfast Seminar “Touchy Feely” in Singapore on April 28, 2016.
A Linking Asia 21 production brought to you by Asia Research Online and Magazine.
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