Our industry faces the challenge of remaining relevant to the increasingly mobile-obsessed and time poor people who we need to take part. This session offers new solutions to engage with participants on their terms, under a philosophy we’re calling ‘people-centred research’.
How can our studies, tools and questions be re-designed to fit with modern lifestyles, needs and behavior?
What inspiration can we draw from outside the market research industry?
How do we assess the value of people-centred research techniques over traditional methods; do they result in better quality insights, higher participation rates and participant satisfaction?
Presentation by Karen Schofield, Managing Director of Join the Dots, Singapore
Presented at Asia Research Breakfast Seminar “Digital Answers” in Singapore on October 13, 2016.
A Linking Asia 21 production brought to you by Asia Research Online and Magazine.
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