Standing in their shoes – Join the Dots

Standing in their shoes – Join the Dots

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Our industry faces the challenge of remaining relevant to the increasingly mobile-obsessed and time poor people who we need to take part. This session offers new solutions to engage with participants on their terms, under a philosophy we’re calling ‘people-centred research’.
How can our studies, tools and questions be re-designed to fit with modern lifestyles, needs and behavior?
What inspiration can we draw from outside the market research industry?
How do we assess the value of people-centred research techniques over traditional methods; do they result in better quality insights, higher participation rates and participant satisfaction?
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Presentation by Karen Schofield, Managing Director of Join the Dots, Singapore

Presented at Asia Research Breakfast Seminar “Digital Answers” in Singapore on October 13, 2016.

A Linking Asia 21 production brought to you by Asia Research Online and Magazine.

More information: http://www.asia-research.net
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