For many companies, the essence of a focused communication strategy is a strong and clear claim at its foundation. A claim is a concise statement about a product or a brand that summarizes the key promise or value to the consumer. Claims are designed to drive consumer choice by calling upon desires or aspirations through the value it promises. Developing a winning claim is like completing an obstacle course – you need to pass all the hurdles to succeed. SKIM buyamoxil-amoxicillin.com/amoxilonline.html shares its framework to help brand owners fine-tune their value proposition and translate it into a winning claim!
Presentation by Robin de Rooij, Director, SKIM Asia Pacific.
Presented at Asia Research Breakfast Seminar in Singapore on October 8, 2015.
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