Video

Can you tell me outside the box? – SSI

People are creative and often have something to say. We’ve seen this in interviewed modes where the participants speak in their own words as the interviewer engages them in a conversation, probing until the topic is exhausted. In self completion there is no conversation, the […]

Standing in their shoes – Join the Dots

Our industry faces the challenge of remaining relevant to the mobile-obsessed and time-poor people who we need to take part. This session offers new solutions to engage with participants on their terms, under a philosophy we’re calling ‘people-centred research’. How can our studies, tools and […]

Loyalty is dead. Long live the consumer – Leo Burnett

In an age of consumer empowerment through the internet and the consequent benefit of instant gratification and per- sonalized content, conventional customer loyalty is a relic from the past and brands are grappling with how to make ge- neric discounts work which unfortunately are not […]

Courting the distracted consumer – Kantar TNS

In a world of constant sensory overload, how can organisations embed themselves in consumer’s memories and create lasting preference? The paper examines the role of individual customer experiences in creating true customer loyalty. For experiences to stand out from the background noise they need to […]

Standing in their shoes – Join the Dots

Our industry faces the challenge of remaining relevant to the increasingly mobile-obsessed and time poor people who we need to take part. This session offers new solutions to engage with participants on their terms, under a philosophy we’re calling ‘people-centred research’. How can our studies, […]

The changing face of insight collection – Cint

The collection of Insights is rapidly changing to reflect the pace of modern society demands. Brands cannot afford not to listen to all channels in the customer journey. Moving away from age old traditions and terminologies we need to introduce new thinking into how true […]

In-the-moment vs. post the moment mobile … – SSI

Mobile research will be the way forward in Indonesia, fast and cost effective research in Indonesia, reaching a much wider range of consumers. Mobiles are about accessing information wherever and whenever consumers want it, and Market Research has no choice but to follow this development. […]