Presentation abstracts

Taking Games Seriously – Changing rules for a changing world

This presentation will examine new enabling tools in the manner of games that can be used to convert and enrich the conventional focus group discussion. This shall be demonstrated using a couple of case studies from Indonesia.

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Interview with Monica Cravenetya, Research Manager at DEKA Marketing Research (Indonesia) after her presentation “Taking Games Seriously – Changing rules for a changing world”, at ESOMAR APAC 2016 conference in Tokyo.

Conducted by Claudia Siregar, Director of Asia Research.

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