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Consumer Psychology 101: From Theory to Practice

Drawing on material from the consumer psychology training she led for the UK’s Market Research Society,
Karen’s talk will take us from theory to practice. She will demonstrate the power of mental heuristics and
context on our decision making, and the implications for us as insight professionals, from research design
to analysis.

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By Karen Schofield, Managing Director, Join the Dots
Presented at Asia Research Breakfast Seminar in Singapore on September 27, 2018.
A Linking Asia 21 production brought to you by Asia Research Magazine.

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