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The Game Has Changed – How Can Market Research Keep Up?

The world has and is changing at a breath-taking pace. Media, retail, financial services are being taking over by the companies that have changed the most. These companies have become “frictionless” in the way they do things.

Whilst we do see new ways of doing things the Market Research Industry has largely remained rigid over the past 25 years. How can we learn lessons from the likes of WeChat, Amazon and Netflix to better help our clients and in turn better help ourselves?

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By Kurt Thompson, Managing Partner, ABN Impact
Presented at Asia Research Breakfast Seminar in Singapore on December 13, 2018.

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