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Using Neuroscience To Test Potential Virality Of Content

Making your content on social media viral has been the Holy Grail of digital marketers. It significantly increases the efficiency of digital spend and makes the brands salient in consumers mind. When asked in a survey – consumers can’t say what makes the content go viral? However, something clicks in their mind which makes them like and share the content.

Neurosensum is using neuro technology like EEG (Electroencephalogram) to look deep into the consumer brain to identify Potential Virality of content. In this paper we will share the methodology along with case studies.

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By Mahesh Agarwal, Managing Director, Neurosensum, Indonesia
Presented at Asia Research Breakfast Seminar in Singapore on December 13, 2018.

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