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“Breaking Loyalty” – How Product Innovation can break Consumer Links to Trusted Brands

We hear a lot about ‘brand loyalty’, but why do some of the most valuablke brands disappear after 10 years?

BDRC and Lightspeed Research undertook a joint study across Asia to assess the extent to which new products & fundamentally new technology is breaking the ties consumers have to their brands.

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By Neha Jindal, Client Operations Director, Lightspeed Research
Presented at Asia Research Breakfast Seminar in Singapore on April 26, 2018.
A Linking Asia 21 production brought to you by Asia Research Magazine.

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