We hear a lot about ‘brand loyalty’, but why do some of the most valuablke brands disappear after 10 years?
BDRC and Lightspeed Research undertook a joint study across Asia to assess the extent to which new products & fundamentally new technology is breaking the ties consumers have to their brands.
By Neha Jindal, Client Operations Director, Lightspeed Research
Presented at Asia Research Breakfast Seminar in Singapore on April 26, 2018.
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